The Christian Post Audience Survey
Help us understand your preferences, motivations, and feedback to better serve you.
Section A: Demographics
Tell us a bit about yourself.
What is your age?
*
Under 18
18–24
25–34
35–44
45–54
55–64
65-74
75-84
85+
What is your gender?
*
Male
Female
Prefer not to say
What state do you reside in?
*
Please Select
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Outside the US
What is your annual household income?
*
Under $50K
$50K–$99K
$100K–$149K
$150K–$249K
$250K+
Prefer not to answer
What best describes your religious identity?
*
Christian
Jewish
Muslim
Hindu
Buddhist
Agnostic
Atheist
Spiritual but not religious
Prefer not to say
Other (please specify)
If Christian, what best describes your sect or denominational affiliation?
*
Non-Denominational Christian
Evangelical Protestant
Catholic
Orthodox
Pentecostal / Charismatic
Baptist
Methodist
Presbyterian / Reformed
Lutheran
Episcopalian / Anglican
Church of Christ
Other Christian (please specify)
Not sure
What is your ethnicity?
*
Hispanic or Latino
White / Caucasian
Black or African American
Native American or Alaska Native
Asian
Native Hawaiian or Other Pacific Islander
Middle Eastern or North African
Other
Section B: News Behavior
Tell us about your news reading habits.
When consuming the news, what type of media do you prefer the most? (Select up to 2)
*
Online Articles
Video
Podcasts
Radio
Social Media
Newspaper
TV
Other
How often do you consume The Christian Post's content?
*
Daily
Several times per week
Weekly
Occasionally
Rarely
Never
How did you first discover The Christian Post?
*
Direct website visit
Search engine
Social media
Email newsletter
Friend or shared link
Event
Church
Podcast
News Aggregator (Google News, Apple News, Smart News, etc.)
Online Search (Google/Bing)
AI Chat (Chat GPT, Gemini, etc)
Other
How do you most often discover Christian Post content? (Select up to 3)
*
Direct website visit
Search engine
Social media
Email newsletter
Friend or shared link
Event
News Aggregator (Google News, Apple News, Smart News, etc.)
Church
Podcast
Online Search (Google/Bing)
AI Chat (Chat GPT, Gemini, etc)
Other
How often do you read or watch the news?
*
Once per day
Several times per week
Once per week
Once per month
Rarely
Never
Which social media channel do you use the most for the news?
*
Instagram
TikTok
Facebook
X/Twitter
LinkedIn
Snapchat
YouTube
Reddit
Pinterest
Other
Which media outlets do you consume regularly? (Select up to 3)
*
The Washington Post
BBC
The Free Press
Christianity Today
CNN
Fox News
Wall Street Journal
USA Today
Associated Press
Reuters
Newsweek
Politico
The New York Times
The Atlantic
National Review
The Hill
Other (please specify)
Section C: Content Preferences
Help us understand what content matters most to you.
What types of content are you most interested in? (Select up to 3)
*
Cultural insight and commentary
Politics and public policy
Global Christian news
Theological perspective and/or debate
Investigative reporting
Church and ministry news
Christian music, TV and films
Devotionals
Opinion and analysis
Other
What content format do you prefer? (Select up to 3)
*
Short article summaries and highlights
Email newsletters
In-depth editorial reporting
Documentary-style storytelling
Video interviews and/or panel discussions
Live or virtual events
Long form podcast narratives
Short form podcast highlights
Social post updates
Other (Please specify)
How long do you typically spend reading a Christian Post article?
*
Under 2 minutes
2–5 minutes
5–10 minutes
10+ minutes
Section D: Motivations & Drivers
Share your reasons for engaging with CP.
Why do you read The Christian Post? (Select up to 2)
*
Trusted reporting
Faith-based perspective
Cultural insight
Balanced coverage
Research-driven journalism
Alignment with my values
Convenience
What differentiates The Christian Post from other news sources? (Select top 3)
*
More research-driven and thoughtful
Provides news through a biblical lens
Offers a Christian perspective not found elsewhere
Covers stories other outlets ignore
Speaks to issues affecting the Church directly
Balances faith and current events
Less politically extreme than other outlets
More values-aligned with my worldview
Focuses on truth rather than trends
Brings hope in difficult cultural moments
Feels more grounded and mature
Strong investigative reporting
I don’t see a meaningful difference
When choosing a news source, which factors matter most to you? (Select up to 3)
*
Accuracy and factual reporting
Alignment with my values
In-depth analysis
Balanced perspective
Authentic and honest voice
Speed and timeliness
Clarity and simplicity
Coverage of issues affecting my community
Hopeful or constructive tone
Diverse viewpoints
Strong investigative reporting
Section E: Engagement & Revenue
Your support and engagement help us grow.
Which of the following ways would you be most open to supporting The Christian Post? (Select all that apply)
*
Paid digital subscription with much less ads
One-time donation
Supporting through viewing sponsored content
Attending paid events
Purchasing premium reports or special content
I would not financially support The Christian Post
Please take a moment to visit christianpost.com. Is there anything about the website that you like or dislike?
How would you describe the advertising experience on The Christian Post today?
Relevant and appropriate
Aligned with Christian values
Neutral and unobtrusive
Distracting or intrusive
Reduces my trust in the platform
Too frequent
Poorly targeted
I rarely notice the ads
I do not recall seeing ads
Other
Section F: Open-Ended
Share your thoughts and suggestions.
Can you please describe what The Christian Post does exceptionally well?
Can you please describe how The Christian Post could improve to better serve you?
Submit Survey
Should be Empty: