• UTM and Naming Convention Generator

    The result follows our internal marketing governance rules.
    UTM and Naming Convention Generator
  • After completing all the required fields, this form will automatically generate the UTM parameters and the standardised naming conventions for various assets in one go, according to your needs. Kindly reach out to Marketing Automation Team if you have question about this form. Let's get started 🏃‍➡️!

  • Select a medium*
  • Best practices for better reporting: use lowercase ✔️ in all fields. Avoid spaces ❌. Concatenate spaces with underscore _.

  • Add the UTM Campaign Description to generate your UTM parameters. Use the same Campaign Description you used above.

    ✔️ Use Lowercase.

    ❌ Do not use spaces in between. Concatenate spaces with underscore.

  • Social Paid Ad Information

  • Search and Display Ad Information

  • Paid Social fields Start Here

  • Search and Display fields Start Here

  • Organic Social fields Start Here

  • Partner fields Start Here

  • Print fields Start Here

  • UTM Lowercase fields Start Here. 

    These fields ensure UTM values is set to lowercase.

  • Result Generated
  • Your Naming Convention is ready!

    Email Naming Convention

    List Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} {Language} MAIL
    Autoresponder Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - Autoresponder {Language} MAIL
    Nurturing Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} E1 {Language} MAIL
    One-One Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - OnetoOne {Language} MAIL

     

    Landing Page Assets Naming Convention

    Landing Page {CountryCode} {CampaignCode} {Subject} {EmailType} {Language} PAGE
    Form {CountryCode} {CampaignCode} {Subject} {EmailType} {Language} FORM
    Responded List {CountryCode} {CampaignCode} {Subject} {EmailType} (Responded) {Language} LIST
  • Your Nurturing Email Naming Convention is ready!

    Nurturing Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} E1 {Language} MAIL

     

    Please update the numbering in the Naming (e.g., E1/E2/E3) and UTM parameter (e.g., e1/e2/e3) for each email to ensure proper tracking of individual email performance.

  • Your Naming Convention is ready!

    Email Naming Convention

    List Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - {Action} {Language} MAIL
    Autoresponder Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - Autoresponder {Language} MAIL
    Nurturing Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - {Action} E1 {Language} MAIL
    One-One Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - OnetoOne {Language} MAIL

     

    Landing Page Assets Naming Convention

    Landing Page {CountryCode} {CampaignCode} {Subject} {EmailType} {Language} PAGE
    Form {CountryCode} {CampaignCode} {Subject} {EmailType} {Language} FORM
    Responded List {CountryCode} {CampaignCode} {Subject} {EmailType} (Responded) {Language} LIST
  • Your Nurturing Email Naming Convention is ready!

    Nurturing Email {CountryCode} {CampaignCode} {Subject} {EmailType} {Segment} {Target} - {Action} E1 {Language} MAIL

     

    Please update the numbering in the Naming (e.g., E1/E2/E3) and UTM parameter (e.g., e1/e2/e3) for each email to ensure proper tracking of individual email performance.

  • Your Newsletter Naming Convention is ready! 

    Newsletter Email {CountryCode} INFO Newsletter {NewsletterType} {Segment} {Target} - {Month} 2026 {Language} MAIL
  • Your Welcome Email Naming Convention is ready!

    Welcome Track Email {CountryCode} INBOUND Welcome Track {Segment} E1 {Language} MAIL
    Welcome Third Party Email {CountryCode} INBOUND Welcome Third-Party Track {Segment} E1 {Language} MAIL

    Please update the numbering in the Naming (e.g., E1/E2/E3) and UTM parameter (e.g., e1/e2/e3) for each email to ensure proper tracking of individual email performance.



  • Your Welcome Email Naming Convention is ready!

    Welcome Track Email {CountryCode} INBOUND Welcome Track {Segment} - {Action} E1 {Language} MAIL
    Welcome Third Party Email {CountryCode} INBOUND Welcome Third-Party Track {Segment} - {Action} E1 {Language} MAIL

    Please update the numbering in the Naming (e.g., E1/E2/E3) and UTM parameter (e.g., e1/e2/e3) for each email to ensure proper tracking of individual email performance.

  • Your Domain Email Naming Convention is ready!

    Domain Track Email {CountryCode} INBOUND Domain Track {DomainModel} {Segment} {Target} E1 {Language} MAIL

    Please update the numbering in the Naming (e.g., E1/E2/E3) and UTM parameter (e.g., e1/e2/e3) for each email to ensure proper tracking of individual email performance.

  • Your Domain Email Naming Convention is ready!

    Domain Track Email {CountryCode} INBOUND Domain Track {DomainModel} {Segment} {Target} - {Action} E1 {Language} MAIL

    Please update the numbering in the Naming (e.g., E1/E2/E3) and UTM parameter (e.g., e1/e2/e3) for each email to ensure proper tracking of individual email performance.

    • Click here to learn about the Medium definition 
      • Email: Email is the channel by which users arrive at your site via links in email.
      • Paid Social: Paid Social is the channel by which users arrive at your site via ads on social sites like Facebook and LinkedIn.
      • Search & Display
        • Search: Paid Search is the channel by which users arrive at your site via ads on search-engine sites like Bing, Google or other.
        • Display: Display is the channel by which users arrive at your site/app via display ads, including ads on the Google Display Network.
      • Organic Social: Organic Social is the channel by which users arrive at your site via non-ad links on social sites like Facebook or Twitter.
      • Partner: All paid items from partner(s)
      • Print: Print users arrive to website via scanning QR codes printed on own materials

    • Should be Empty: