• Middle Michigan's 2026 Match on Main Application

  • Business Point of Contact:

  • Format: (000) 000-0000.
  • Format: (000) 000-0000.
  • Preferred Method of Contact*
  • Relationship to the Business*

  • Business Entity Information

  • To look up your LARA number, search for your business here. 

  • Business Type*

  • *If sole proprietor is selected, EIN and applicable business registrations must be provided prior to award. 

  • Primary Business Activity (both are eligible for Match on Main)*
  • Michigan Headquarters Requirement*
  • Business Start Date (when did your business open?)
     - -

  • Business Plan Requirement

    New businesses (operating for 12 months or less) are required to submit a detailed business plan that has been reviewed by a third-party small business resource provider as part of the Match on Main application. Existing businesses (in operation for more than 12 months) may optionally submit a business plan as part of their application. If provided, the business plan should include the elements outlined in the Match on Main Program Guide.
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  • Business Type

  • Business Classification*

  • NAICS (North American Industry Classification System)

    NAICS codes are used by the MEDC for statewide and regional reporting purposes only and are not used to determine eligibility or scoring for Match on Main. Does your business align with any of the following statewide industry focus areas? (select all that apply)
  • NAICS Code Selection*

  • Job Information

  • Business Space

  • This includes
  • Prior to this project, how long was the space underutilized?*

  • Business Location

  • Is your business a brick-and-mortar storefront with face-to-face operations located within your community's traditional downtown, historic neighborhood commercial corridor, or an area planned and zoned for concentrated commercial district?*
  • Does the business lease the space it resides in?*
  • Does the business or business owners own the building?*
  • Do you currently have site control for the proposed project location*

  • How Grant Funds Will Be Used

  • Please select all that apply*

  • Grant Fund Usage Descriptions:

    Interior or Exterior Design & Planning: this includes design services such as floor plans, renderings, layout concepts, or construction drawings for interior or exterior spaces. 

    Building Improvements & Equipment: Permanent interior renovations or upgrades, including flooring, walls, lighting, electrical work, furniture, fixtures, kitchen or production equipment, or code compliance improvements. 

    Outdoor Space Activation: Creation or enhancement of outdoor spaces such as patios, dining areas, beer gardens or other place-based activations, including related doors, windows, or exterior signage when part of a larger outdoor project. 

    Technology & Business Automation: Investments in technology that improve business operations or customer experience, such as point-of-sale (POS) systems, e-commerce integration, online ordering, digital scheduling, inventory management, CRM tools or other automated systems. 

    Examples include systems that automate sales, inventory, scheduling, payments, or customer management. 

    Marketing & Customer Engagement: Marketing and branding expenses including upgrades, digital marketing, signage, customer outreach tools and/or other efforts to attract and retain customers. 

    Inventory & Working Capital: Inventory purchases or other working capital expenses necessary to support business operations or expansion. 

  • Project Scope

  • Project Start Date*
     - -
  • Estimated Project Completion Date (Projects must be completed within 12 months of the executed grant agreement, unless an extension is approved)*
     - -

  • Project Budget & Private Investment Totals

  • How These Numbers Work Together

    Total Project Cost = Grant Request + Required Match + Any Additional Business Investment. All project-related costs should be supported by third-party cost estimates (such as contractor quotes, invoices, or pricing documentation). Please complete the budget worksheet.
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  • Narrative Questions

    Please respond clearly and concisely. Specific examples are encouraged.

  • Additional MEDC Program Requirements

    Match on Main is a reimbursement based grant program administered through local units of government and community organizations like Middle Michigan Development Corporation. Please verify that you have NOT received or been approved to receive support from a previous round of the Match on Main program.
  • I verify that my business has*

  • Ineligible Business Types: The program guidelines outline a number of ineligible business types including franchises (including independent contractor agreements), businesses located in strip malls (unless located in an area zoned and approved for future concentrated mixed-use development), "big box" retailers, businesses whose primary sales come from marijuana, CBD, tobacco and/or any other businesses deemed ineligible by the MEDC.

  • Do you understand what business types are considered ineligible and identify as an eligible business?*

  • Program Guide: The Match on Main Program Guide should be reviewed by the business owner prior to completing this Local Business Application Worksheet. 

  • I have reviewed the MoM Program Guide*

  • Reimbursement Grant Program: Match on Main is a reimbursement grant program provided to local units of government, downtown development authorities or other downtown management or community development organizations who administer funds to the small business that the applicant applied on behalf of. 

  • I understand that Match on Main is a Reimbursement Program*

  • Sub-grant Awards: Grantees will be required to enter into a sub-grant agreement with the small business being supported. 

  • I understand that as a small business, I will be required to enter into a sub-grant agreement with MMDC if my application is selected.*

  • Compliance & Post-grant Reporting: If awarded, businesses will be required to complete compliance requirements and post-grant reporting. 

  • I understand that if my business is awarded, I will be required to complete compliance requirements and post-grant reporting*
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