Middle Michigan's 2026 Match on Main Application

Middle Michigan's 2026 Match on Main Application
Business Point of Contact:
Name*

First NameLast Name
Email*
example@example.com
Business Phone Number*
Please enter a valid phone number.Format: (000) 000-0000.
Mobile Phone Number
Please enter a valid phone number.Format: (000) 000-0000.
EmailBusiness PhoneMobile Phone
OwnerAuthorized Representative (manager, executive director, or staff)Consultant or Project SupportOther (please describe)
Business Entity Information
Legal Business Name*
Please include the business name you have registered through LARA. This is a requirement for eligibility.
Michigan Business Registry Number (LARA)
To look up your LARA number, search for your business here.
DBA (if applicable)
Street Address*

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
CorporationSole Proprietor*Limited Liability (LLC)Nonprofit Organization
*If sole proprietor is selected, EIN and applicable business registrations must be provided prior to award.
For-profit businessNonprofit Organization
Yes, this business is headquartered in MichiganNo, this business is not headquartered in Michigan
Business Start Date (when did your business open?)

MonthDayYear
Date
If your business is not yet open, when is your planned opening date?
Business Plan Requirement

New businesses (operating for 12 months or less) are required to submit a detailed business plan that has been reviewed by a third-party small business resource provider as part of the Match on Main application. Existing businesses (in operation for more than 12 months) may optionally submit a business plan as part of their application. If provided, the business plan should include the elements outlined in the Match on Main Program Guide.
Please upload your business plan (required for new businesses, optional for existing businesses)

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Business Type
RetailRestaurantServiceOther
If you selected other, please describe:
NAICS (North American Industry Classification System)

NAICS codes are used by the MEDC for statewide and regional reporting purposes only and are not used to determine eligibility or scoring for Match on Main. Does your business align with any of the following statewide industry focus areas? (select all that apply)
Food & Beverage/AgribusinessTourism & HospitalityRetail TradeHealth & WellnessPersonal & Professional Services Technology/Digital ServicesArts, Culture & Creative EconomyLight Manufacturing/Maker/ArtisanOther
If other selected, please specify below:
Job Information
How many FULL-TIME employees does your business currently have? (If you are an owner, please include yourself as an employee as well) *
How many PART-TIME employees does your business currently have? *
How many NEW FULL-TIME jobs will be created by your business as a result of this project?
How many NEW PART-TIME jobs will be created by your business as a result of this project?
Business Space
What is the total square footage of the space the business currently occupies or will occupy after the project is completed? *
Interior Space OnlyIncludes Interior Space and Outdoor Space (if applicable)
What is the total square footage of the interior space the business occupies or will occupy after project completion (do not include patios, outdoor seating or exterior areas)?*
Less than 6 months6-12 months1-3 yearsMore than 3 yearsN/A (space was continuously occupied)Unknown
Business Location
YesNo
YesNo
If yes, what is the remaining lease term?
YesNo
YesNo
Please describe the form of site control (e.g., ownership, lease, landlord permission)*
What is the current taxable value of the property? *
How Grant Funds Will Be Used
Interior or Exterior Design & PlanningBuilding Improvement & EquipmentOutdoor Space ActivationTechnology & Business AutomationMarketing & Customer EngagementInventory & Working Capital
Grant Fund Usage Descriptions:

Interior or Exterior Design & Planning: this includes design services such as floor plans, renderings, layout concepts, or construction drawings for interior or exterior spaces.

Building Improvements & Equipment: Permanent interior renovations or upgrades, including flooring, walls, lighting, electrical work, furniture, fixtures, kitchen or production equipment, or code compliance improvements.

Outdoor Space Activation: Creation or enhancement of outdoor spaces such as patios, dining areas, beer gardens or other place-based activations, including related doors, windows, or exterior signage when part of a larger outdoor project.

Technology & Business Automation: Investments in technology that improve business operations or customer experience, such as point-of-sale (POS) systems, e-commerce integration, online ordering, digital scheduling, inventory management, CRM tools or other automated systems.

Examples include systems that automate sales, inventory, scheduling, payments, or customer management.

Marketing & Customer Engagement: Marketing and branding expenses including upgrades, digital marketing, signage, customer outreach tools and/or other efforts to attract and retain customers.

Inventory & Working Capital: Inventory purchases or other working capital expenses necessary to support business operations or expansion.
Project Scope
Please describe the project you are seeking Match on Main funding for. Include the specific activities or expenses the grant funds would support. Explain how your proposed project aligns with the budget and cost estimates included in this application and describe why Match on Main funding is necessary to move the project forward. *
Project Start Date*

MonthDayYear
Date
Estimated Project Completion Date (Projects must be completed within 12 months of the executed grant agreement, unless an extension is approved)*

MonthDayYear
Date
Project Details: *
Project Budget & Private Investment Totals
Total Projected Project Cost (include all expenses related to the work being proposed)*
Total Match on Main Grant Funding Being Requested (maximum award is $25,000)*
Required Business Match (10%)*
Example: A $25,000 grant request requires at least at $2,500 match.
Additional Business (Private) Investment (any additional funds you plan to invest in the project beyond the Match on Main grant and required 10% match. This may include owner funds, loans, or other private financing used within 12 months of executing the Match on Main agreement)*
This field can be 0 if the project is limited to the grant and required match
Please specify the source(s) of your additional private investment: *
Describe the origin of the additional funds, such as personal investment, loans, or other grants
How These Numbers Work Together

Total Project Cost = Grant Request + Required Match + Any Additional Business Investment. All project-related costs should be supported by third-party cost estimates (such as contractor quotes, invoices, or pricing documentation). Please complete the budget worksheet.

Type a question

Rows	Vendor	Item Description	Cost
Expense 1
Expense 2
Expense 3
Expense 4
Expense 5
Expense 6
Expense 7
Expense 8
Expense 9
Expense 10
TOTAL COST

Required Attachment: Third Party Cost Estimates*

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Narrative Questions

Please respond clearly and concisely. Specific examples are encouraged.
Question 1: Business & Place Impact. How will this project improve your business and contribute to the surrounding downtown or commercial district? *
Describe the expected impact on customers, foot traffic, visibility, services offered, or the overall experience of the area.
Question 2: Use and Activation of Space. How will this project improve the use of the interior or exterior space? *
Describe how the project will activate vacant or underutilized space, improve layout or accessibility or create a more welcoming and functional environment for customers and the community.
Question 3: Operational Efficiency & Modernization. How will this project improve the day-to-day operations or modernize your business? *
Examples may include technology or automation, workflow improvements, equipment upgrades, or changes that reduce operating barriers and improve efficiency.
Question 4: Community Alignment. How does this project align with the goals or vision of your downtown or commercial district? *
Describe how the project supports broader community goals such as revitalization, vibrancy, small business sustainability or filling a gap in the local market.
Additional MEDC Program Requirements

Match on Main is a reimbursement based grant program administered through local units of government and community organizations like Middle Michigan Development Corporation. Please verify that you have NOT received or been approved to receive support from a previous round of the Match on Main program.
Yes, received Match on Main funding previously.No, not received Match on Main funding previously.
Ineligible Business Types: The program guidelines outline a number of ineligible business types including franchises (including independent contractor agreements), businesses located in strip malls (unless located in an area zoned and approved for future concentrated mixed-use development), "big box" retailers, businesses whose primary sales come from marijuana, CBD, tobacco and/or any other businesses deemed ineligible by the MEDC.
Yes, I understand that I identify as an ineligible business.No, I do not identify as an ineligible business (my business IS eligible)
Program Guide: The Match on Main Program Guide should be reviewed by the business owner prior to completing this Local Business Application Worksheet.
YesNo
Reimbursement Grant Program: Match on Main is a reimbursement grant program provided to local units of government, downtown development authorities or other downtown management or community development organizations who administer funds to the small business that the applicant applied on behalf of.
YesNo
Sub-grant Awards: Grantees will be required to enter into a sub-grant agreement with the small business being supported.
YesNo
Compliance & Post-grant Reporting: If awarded, businesses will be required to complete compliance requirements and post-grant reporting.
YesNo
Required Attachment: Photos (3 photos at minimum are required to be included; at least 1 should be an exterior photo and 1 should be an interior photo*

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Required Attachment: Photos (3 photos at minimum are required to be included; at least 1 should be an exterior photo and 1 should be an interior photo

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Required Attachment: Photos (3 photos at minimum are required to be included; at least 1 should be an exterior photo and 1 should be an interior photo

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Should be Empty:

Middle Michigan's 2026 Match on Main Application

Business Point of Contact:

Business Entity Information

Business Plan Requirement

Business Type

NAICS (North American Industry Classification System)

Job Information

Business Space

Business Location

How Grant Funds Will Be Used

Project Scope

Project Budget & Private Investment Totals

How These Numbers Work Together

Narrative Questions

Additional MEDC Program Requirements