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AI Visibility Assessment
Let's discover you on AI platforms, and what you can do to improve it. Copyright © 2026 All Rights Reserved
27
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1
1. What's your name?
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First Name
Last Name
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2
2. What's your business name?
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3. What's your email address?
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example@example.com
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4. Are you currently a Mader Marketing client?
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Yes, I'm a current client
No, I'm exploring options
No, but I've worked with Mader Marketing before
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5. What's your phone number?
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6. What city/region do you primarily serve?
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Topeka, Kansas... Greater Phoenix area... etc.
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7
7. Which best describes your business?
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Financial services (advisor, planner, accountant, insurance)
Home services (HVAC, plumbing, electrical, awnings, cleaning)
Professional services (legal, consulting, marketing, IT)
Health & Wellness ( medical, dental, therapy, fitness)
Specialty trade (landscaping, pest control, restoration)
Other
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8
8. In one sentence, what's the main service you want customers to find you for?
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IN 1 sentence- IE: "Retirement planning for teachers & public sector employees."
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9
9. Have you ever tested whether AI tools like ChatGPT recommend your business?
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No, I've never thought about it.
No, but I've heard about AI Search.
Yes, I tested it once or twice informally.
Yes, I test it regularly & track results.
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10. When someone in your area asks ChatGPT or Perplexity ...
"I need [your service]- who should I contact?"
what do you think happens?
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My business probably gets mentioned.
My competitors probably get mentioned more than me.
I honestly have no idea what AI would say.
AI probably gives generic advice without naming specific businesses.
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11. How many of your recent customers mentioned finding you through an AI tool, voice search, or asking their phone for recommendations?
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None that I know of.
A few have mentioned it.
It's becoming more common.
I don't track how customers find us.
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12
12a. What services are we currently providing for you? (Select all that apply)
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SEO
Google Ads / PPC management
Local Service Ads
Social media management
Content creation / blogging
Website management / updates
Email marketing
General marketing consulting
Other
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13
13a: Have we discussed AI Search optimization or citation frequency with you yet?
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Yes, and we're already working on it
Yes, but we haven't started implementation yet
It's been mentioned briefly but not in detail
No, this is the first I'm hearing about it from you
I'm not sure
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14
14a: What's your main reason for taking this assessment?
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Want to know where I stand before our next strategy meeting
Curious if AI optimization should be added to what we're doing
Noticed competitors getting mentioned in AI and want to understand it
My lead flow has changed and wondering if this is related
Just exploring what's available
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15
12b: Who currently handles your marketing?
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Thryv, Vivial or Hibu
Other marketing agency
In-house team member
I handle it myself
We don't really do marketing actively
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16
13b: What's your approximate monthly marketing budget?
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Under $500/month
$500-$900/month
$1,000-$2,499/month
$2,500-$4,999/month
$5,000+/month
I'm not sure/we're reevaluating
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17
14b: Has your marketing company mentioned AI Search optimization or how to get cited by ChatGPT/Perplexity/etc,?
(If you have one).
Yes, we're already working on it.
They've mentioned it but haven't done anything yet.
No, they haven't brought it up at all.
I'm not sure.
Not-applicable- we don't have a marketing company.
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18
15: How would you describe your lead flow over the past 6-12 months?
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Growing steadily
Stable but not growing
Declining gradually
Declining significantly
Very inconsistent—hard to predict
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19
16: Which of these statements resonates most with you? (Select all that apply)
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"My Google rankings look fine but leads aren't what they used to be"
"I feel like I'm invisible compared to certain competitors"
"My marketing reports look good but something feels off"
"I'm worried about where marketing is heading and whether I'm keeping up"
[FOR PROSPECTS] "I recently left (or am considering leaving) Thryv/Vivial/Hibu"
[FOR PROSPECTS] "I need to know if my current marketing company is actually doing their job"
[FOR CURRENT CLIENTS] "I want to make sure we are staying ahead of competitors."
"None of these—I'm just curious about AI Search"
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17: If you discovered you're only visible in 10% of AI recommendations while competitors get cited 60-70%, how would you want to address it?
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[FOR CLIENTS] Add AI optimization to my current Mader Marketing services immediately
[FOR PROSPECTS] Find someone who can help me fix this immediately
Research options and make a decision within a month
[FOR CLIENTS] Discuss it at my next strategy meeting with the team
Monitor the situation for 3-6 months before deciding
Not sure—would need more information first
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21
18: Do you currently have active presence on any of these platforms? (Select all that apply)
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Google Business Profile (with reviews)
YouTube channel with videos
Active participation in Reddit or industry forums
LinkedIn company page (regularly updated)
Facebook business page (regularly updated)
Industry-specific review platforms (Yelp, industry sites)
None of these yet
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22
19: Does your website currently have: (Select all that apply)
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Detailed case studies with specific results
Comprehensive FAQ section (15+ questions)
Team bios with credentials and expertise
Customer testimonials and reviews
Clear, detailed service descriptions
None of these / Not sure
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23
20: What would make this assessment most valuable for you?
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[FOR CLIENTS] Understanding if AI optimization should be our next priority
[FOR CLIENTS] Seeing how I compare to competitors in my market
[FOR PROSPECTS] Finding out where I actually stand before making any marketing decisions
[FOR PROSPECTS] Confirming whether my current marketing company is keeping up
Getting concrete recommendations I can review with my team
[FOR PROSPECTS] Finding a partner who can handle AI optimization for me
Just learning about AI Search—no immediate action planned
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24
21: What's your realistic timeline for addressing any AI visibility gaps we identify?
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Immediately (within 2 weeks)
Within 1-2 months
[FOR CLIENTS] At my next quarterly strategy review
Within 3-6 months
Not sure yet—depends on what we find
Just gathering information for now
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25
[OPTIONAL - CLIENTS ONLY] Anything specific you want us to focus on in your AI Search assessment?
Huge
Large
Normal
Small
Ok
quote
Created with Sketch.
Ok
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26
[OPTIONAL - PROSPECTS ONLY] How did you hear about Mader Marketing?
Google search
LinkedIn
AI Search
Referral from someone
Left Thryv/Vivial and searched for alternatives
Sunpro
Other
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27
Please verify that you are human
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