Kooky Cocoa - Client Survey
Kooky Cocoa is a prospective vegan, cruelty free luxury chocolatier which will begin its operations online, before aspiring to open its first retail location within its first year of trade. KC will place personalisation and monthly subscription hampers, as well as an effective balance between cost and quality as its key selling points.
What is your age bracket?
<15
16-25
26-35
36-45
46-55
56-65
65+
How often do you purchase chocolate (generally)?
Daily
Several times a week
Several times a month
Rarely
Never
What factors are most important to you when buying chocolate?
Quality
Pricing
Company values
Brand image
Other
Where do you usually buy chocolate from?
Supermarkets
Independent/local stores
Convenience stores/off-licenses
Online
Other
Have you ever purchased a personalised chocolate product? If yes, for what purpose and who was it for?
Would you try a vegan chocolate product based on its image / tagline of being a dairy free / ethically conscious alternative? If not, why not?
What are your favourite flavours of chocolate?
What is the strangest flavour of chocolate you can think of?
How much do you typically spend on one-of purchases of chocolate products when youbuy chocolate?
£1-2
£2-4
£4-7.50
£7.50-10
£10+
Would you be willing to subscribe to a monthly subscription hamper of chocolateproducts? If so, how much would you be willing to pay?
How much would a loyalty/rewards scheme incentivise you to make repeated purchasesof chocolate products?
A lot
Somewhat
Very little
Not at all
What are your current favourite brands of chocolate? Why do you like them?
Do you have any other comments on what you would like to see from a prospective chocolate brand?
Submit
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