Before The Magic Happens: A Photo Project Questionnaire
Hello! I'm genuinely excited to learn more about your project. This questionnaire gives me the details I need to understand your vision, plan the right approach, and keep everything running smoothly, on time, and on budget. I know filling out forms isn't usually anyone's favorite past time, but answering these questions now saves us from those "wait, what did we decide again?" emails later. Everything here has a purpose and helps me map out the project so I can deliver exactly what you're picturing. The more you share, the smoother the process, and the quicker we can get to the fun part: making your product look damn good.
Please introduce yourself! Name/Company
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example@example.com
1. Project Overview
Where will these photos live? (Website, e-commerce, social, ads, etc.)
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Who are you hoping these images connect with?
Do you have brand guidelines?
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How about mood boards, or inspiration images you'd like to share?
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2. Products
Which products are we photographing?
How many units will you be sending?
Any special handling notes? (Fragile, perishable, temp-sensitive, etc.)
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3. What You Need Delivered
How many final images do you have in mind?
What types of shots would you like? (Individual product shots, groupings, lifestyle concepts, close-ups, etc.)
Any specific orientations, aspect ratios, or dimensions?
Any props, ingredients, or brand elements that must be included?
4. Creative Direction
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Describe the look and feel you're going for.
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Include reference images if you have them.
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Any specific things you'd love to see (or anything you really wouldn't)?
Are there existing brand images you'd like to align with? Include a link if you have it.
5. Timeline & Logistics
What is your deadline for final delivery?
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When will the products arrive?
Will you be providing any fresh ingredients/props, or do you prefer I source them?
6. Usage & Licensing
Where will these images be used?
Do you need high-volume print, billboard, packaging, or other rights outside the standard digit license?
7. Approvals & Feedback
Who is the main point of contact for this project?
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Does anyone else need to review or sign off?
What is your usual turnaround time for feedback?
8. Budget & Scope
What is your budget for this project?
Are there any additional deliverables or post-production requests (text or graphics, backgrour removal, multiple formats or aspect ratios, etc.)?
9. Communication
What's the best way to reach you during the project?
How quickly do you typically respond?
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Is there anything else that would help make this an easy, enjoyable process for you?
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