Client Website Discovery Form
Please complete the sections 1-5 below to help us build your website accurately and effectively.These are key questions and they all need to be answered if possible.Complete sections 6 to 10 as best as possible for more in-depth information
SECTION 1 — Business Basics
What is your full business name (exactly as it should appear on the website)?
*
What is your business address?
*
What phone number should appear on the website?
*
Please enter a valid phone number.
Format: 0000000000.
What email address should clients use?
*
example@example.com
What are your business hours?
*
What areas do you service? (List cities, suburbs, or regions)
*
How many years have you been in business?
*
SECTION 2 — Your Services
What is the main service you provide?
*
What other services do you offer?
These are the services that are a part of your business services.
Which service is most important to your business?
*
Do you offer any seasonal services?
*
Yes
No
Sometimes
Other
Is your pricing fixed, hourly, or quote-based?
*
Fixed
Hourly
Quote-based
Other
SECTION 3 — Your Ideal Clients
Who is your ideal customer?
*
What problem are they trying to solve?
*
What usually makes them choose one provider over another?
*
What concerns do they commonly raise before hiring you?
*
SECTION 4 — What Makes You Different
Why do clients choose you instead of competitors?
*
What do clients compliment you on most?
*
Do you offer any guarantees or warranties?
*
Yes
No
Sometimes
Other
Do you hold any certifications, licences, or insurance?
*
SECTION 5 — Website Goals
What is the main action you want visitors to take? (call, book, request quote, etc.)
*
Is there a secondary action?
How quickly do you respond to enquiries?
*
Are you currently running paid ads?
*
Yes
No
Other
SECTION 6 — Revenue & Growth Priorities
Which service generates the most revenue?
*
Which service has the highest profit margin?
*
Are there services you want to aggressively grow?
Are there services you want to reduce or phase out?
Are there natural upsells or cross-sells between services?
*
Yes
No
Sometimes
Other
SECTION 7 — Locations & Expansion
Which locations are most profitable?
Are there suburbs or regions you especially want to target?
Are there areas you do NOT service?
Are you planning to expand into new areas?
Yes
No
Maybe
Other
Are some locations more competitive than others?
Yes
No
Maybe
Other
SECTION 8 — Authority & Proof
How many Google reviews do you have?
What is your approximate rating?
1
2
3
4
Best
5
1 is , 5 is Best
Do you have case studies or before/after examples?
Yes
No
Other
Have you won awards or been featured in media?
Yes
No
Other
Are you a member of any industry associations?
Yes
No
Other
Do you have proprietary systems or processes?
SECTION 9 — Industry & Compliance
Are there legal disclaimers required?
Yes
No
Other
Are there regulated claims we must avoid?
Yes
No
Other
Is competitor comparison allowed?
Yes
No
Other
Are there sensitive topics we should avoid?
Yes
No
Other
Is your industry heavily regulated?
Yes
No
Other
SECTION 10 — Competitor Landscape
List 2–5 competitors.
Who do you admire?
Who do you want to outperform?
What do they do well?
What do they do poorly?
Submit Form
Should be Empty: