Logo & Branding Questionnaire

Logo & Branding Questionnaire

Please complete this form to help us understand your brand and create a design that fits your vision.
Contact Information

Helps us communicate efficiently and prepare your project.
Full Name*

First NameLast Name
Company / Organization Name*
Email Address*
example@example.com
Phone Number*
Please enter a valid phone number.Format: (000) 000-0000.
Mailing Address

Street Address

Street Address Line 2
CityState / ProvincePostal / Zip Code
Project Overview

Defines scope, timing, and how we should structure your deliverables.
Branding services required

New Logo DesignUpdate or Refresh Existing LogoFull Branding PackageLogo Cleanup or Vector FilesMarketing or Brand MaterialsNot Sure YetOther (please specify)
Project Budget
Desired Project Deadline

MonthDayYear
Date
Are you launching a new brand or rebranding an existing one?

New BrandRebrandLogo Update
Business Information

Gives us essential context about your business and current materials.
Tagline (if applicable)
Mission Statement
Current Website URL
Do you currently have branded materials?

YesNo
What branded materials do you have?

Business cardsSignageWebsiteApparelMarketing materialsSocial mediaOther (please specify)
Briefly describe your organization and what you do
Brand Strategy & Positioning

Core strategy questions that guide the direction of the identity.
What challenges or frustrations do you have with your current brand?
What would you like your new brand identity to accomplish?
What primary message should your brand communicate?
What problems do your customers have that your business solves?
What makes your business different from competitors?
Is there a story behind your business or name?
Who are your main competitors?
Target Audience

Helps us design an identity that resonates with the right people.
Describe your ideal customer (age, location, profession, interests, industry, etc.)
Who are you trying to attract more of?
Brand Personality

Clarifies tone and voice so the visuals feel aligned.
If your brand were a person, how would you describe its personality?
Select brand personality traits

ProfessionalBoldFriendlyLuxuryModernTraditionalPlayfulStrongMinimalInnovativeOther (please specify)
Visual Direction & Style

Captures the look, feel, and key visual preferences.
Describe your desired brand look and feel (5 adjectives)
What emotions should your brand evoke?
Key words people should associate with your brand
Colour preferences

Black/White/NeutralCool tones (blues/greens)Warm tones (reds/oranges/yellows)Earth tonesPastelsBright/VibrantNo preferenceOther (please specify)
Colours to avoid
Preferred logo styles

WordmarkIcon + TextEmblem / BadgeMinimalBold / IndustrialLuxuryModernClassic
Design Preferences

Helps us understand what to include, avoid, and where the logo will appear.
Are there specific symbols, icons, or imagery you want included?
Are there elements you want to avoid?
Upload inspiration images or existing logos

Cancelof
Where will the logo primarily be used?

WebsiteSocial mediaPrint materialsPackagingSignageApparel/merchVehiclesDigital adsOther (please specify)
Deliverables & Usage

Ensures final files and formats support real-world use.
Do you require a brand style guide?

Yes — 1-page quick guide (logo, colours, fonts)Yes — full brand booklet (complete brand system)No — not needed
Will this logo be used for embroidery, printing, or signage?

EmbroideryPrintingSignageNone of the aboveNot sure yet
Discovery

Helps us understand referral sources and any remaining context.
How did you hear about us?
Additional notes or information
Should be Empty:

Logo & Branding Questionnaire

Contact Information

Project Overview

Business Information

Brand Strategy & Positioning

Target Audience

Brand Personality

Visual Direction & Style

Design Preferences

Deliverables & Usage

Discovery