Organizational Profile

Stern Grove Festival is the longest-running nonprofit music festival in the country. Since 1938, this cherished summer tradition has brought Bay Area communities together for world-class performances in the stunning outdoor amphitheater of Sigmund Stern Grove, nestled on the city’s west side. Last year, the Festival welcomed over 105,000 attendees to its iconic concert series, which has featured legendary artists like Chaka Khan, The Flaming Lips, Diana Ross, Bob Moses, Girl Talk, Ziggy Marley, Herbie Hancock, and many more.

As a cultural cornerstone of the Bay Area, Stern Grove Festival remains committed to making music accessible to all while celebrating artistic excellence and community connection.

 

Role Overview

Role: Social Media Coordinator
Reports to: Director of Marketing
Team: Part of the Marketing Department and working in close collaboration with the Marketing Director, Marketing Coordinator, Designer, Programming, Artists, and external partners.
Status: Hourly, Seasonal (duration of 2026 Season)

We’re looking for someone who lives online — in the best way. The Social Media Coordinator will lead the day-to-day execution of Stern Grove Festival’s social channels. This person understands TikTok trends before they hit Reels. They know how to tell a story in 15 seconds. They’re comfortable on camera, behind the camera, and in the comments section. This is not just a scheduling role. This is a storytelling role. You will help shape how one of San Francisco’s most beloved cultural institutions shows up on social media.

  

General Duties

• Platform Management: Manage Stern Grove Festival’s social media accounts including Instagram, TikTok, Facebook, X, LinkedIn, and emerging platforms.
• Content Creation (Photo/Video/Copy): Capture and edit short-form video, behind-the-scenes content, artist moments, and festival-day storytelling. Draft captions aligned with brand voice and campaign priorities.
• Content Calendar & Scheduling: Maintain and execute a social content calendar in alignment with marketing campaigns, artist announcements, sponsorship deliverables, and Festival milestones.
• Community Engagement: Monitor comments, DMs, and tagged content. Respond thoughtfully and promptly while fostering positive audience interaction.
• Festival Day Coverage: Provide on-site, real-time social media coverage during Sunday concerts and major Festival events.
• Analytics & Reporting: Track engagement metrics, growth trends, and performance insights. Prepare regular reports to inform strategy and optimization.
• Audience Growth & Trend Research: Identify opportunities to expand reach, increase engagement, and connect with new audiences. Monitor trends and recommend creative ideas for growth.
• Paid Social Support: Assist with social media advertising boosts and paid campaigns as directed.
• Asset Management: Organize and maintain social media assets including video clips, photography, reels, and historical content.
• Strategic Collaboration: Work closely with Programming, Development, and Partnerships teams to amplify sponsor activations, artist stories, and educational initiatives such as Grove Guidance.

 

Personal Characteristics Required

• Excellent written and verbal communication skills.
• Creative thinker with strong storytelling instincts.
• Comfortable working in large crowds and dynamic live-event environments.
• Calm, diplomatic, and professional under pressure.
• Highly organized and detail-oriented.
• Proactive and self-motivated with strong time management skills.
• Passion for San Francisco’s cultural community and live music.
• Strong collaborative mindset and relationship-building skills.
• Ability to manage multiple content streams and deadlines simultaneously.

We value a diversity of backgrounds and perspectives. If you meet many of the qualifications listed and are passionate about Stern Grove Festival’s mission, we encourage you to apply.

 

Technical Skills Required

• Proficiency in video editing tools (CapCut, Adobe Premiere, Final Cut, or similar).
• Strong knowledge of social media platforms including Instagram, TikTok, Facebook, X (Twitter), and LinkedIn.
• Experience using scheduling and analytics tools (Later, Meta Business Suite, etc.).
• Proficiency in Canva and/or Adobe Creative Suite.
• Proficiency in Google Workspace and Microsoft Office applications.
• Equipment: Need to have necessary equipment to create videos and social content. We do have on-site videographers and photographers to supplement, however need to have ability to shoot on own.

 

Work Environment / Physical Demands

While performing duties, the employee must:

• Stand for extended periods of time.
• Walk and navigate varied terrain, including the Grove’s hillside areas.
• Communicate clearly and effectively in person with large groups of people.

This description is not exhaustive and may include other physical or environmental requirements necessary for the role.

The physical and environmental conditions described here reflect those typically encountered in this role. Reasonable accommodations may be made for individuals with disabilities.

The role involves regular sitting, use of hands and arms, and verbal communication. Vision requirements include close, distance, color, and peripheral vision, as well as depth perception and ability to adjust focus.

Noise levels are generally moderate but may occasionally exceed 100 decibels during concerts. Hearing protection will be provided when necessary.

This job description reflects the general nature and level of work performed in this role and is not intended to be a comprehensive list of all duties.

 

Locations - On-Site Role

• Sigmund Stern Grove, 19th Avenue and Sloat Boulevard, San Francisco
• Stern Grove Office, 2 Marina Blvd, SanFrancisco, CA 94123

 

Work Period and Hours

• This is an hourly position and the schedule will fluctuate based on seasonal needs and campaign timelines. Here are the approximate hourly needs: March - May: 20 hrs/week, June - August: 30 hrs/week, September: 10 hrs/week

• The Social Media Coordinator must be available every Sunday from 9:00am – 6:00pm during the Stern Grove Festival season (June 14 through August 16 2026).

• Must be available on Tuesdays and Thursdays for weekly Stern Grove meetings and typically in the office on those days.

 

Compensation

Starting at $25 per hour and commensurate with experience. Paid semi-monthly.

 

EEO Statement

SGFA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SGFA complies with applicable state and local laws governing non-discrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, leaves of absence, compensation and training. SGFA expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

 

How to Apply:

https://www.sterngrove.org/jobs

 

Email:

If you have any questions, please email jobs@sterngrove.org