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Your Sales Architecture Diagnostic
Learn exactly where your sales pipeline is structurally broken and which constraint to address first.
11
Questions
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1
When you want to know how much revenue is likely to close in the next 60 days, how do you find out?
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I have a mapped pipeline with stage values — I can answer this in under five minutes.
I have a rough sense based on active conversations, but it’s not systematized.
I estimate based on recent history or gut feel.
I don’t have a reliable way to forecast this.
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2
Of the prospects who enter your pipeline this month, what percentage would you describe as genuinely qualified — meaning they have the problem you solve, the budget to work with you, and the authority to make the decision?
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70% or more
50–70%
30–50%
Less than 30%, or I don’t track this
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3
How does a prospect typically advance from initial interest to a formal sales conversation?
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There is a defined qualification step with specific criteria — not everyone advances.
I have informal criteria but it varies by situation.
Most interested prospects advance to a sales conversation regardless of fit.
There is no formal qualification step.
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4
Of the formal sales conversations you hold in a given month, approximately what percentage result in a yes or a clear next step toward yes?
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40% or more
25–40%
10–25%
Less than 10%, or I don’t track this.
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5
How does new pipeline get generated in your business?
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There is a consistent, documented system — specific activities happen on a weekly cadence regardless of how busy I am.
I have some consistent activities but they drop off when I’m busy with delivery.
Pipeline generation happens in bursts — intense periods followed by gaps.
Pipeline generation is reactive — it happens when I notice revenue is low.
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6
What is your annual revenue range?
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Under $300K/year
$300-750K/year
$750K-2M/year
$2M-5M/year
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7
When a client relationship ends, what is the primary reason?
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They achieved their goal and we had a structured conversation about what comes next — most continue or refer.
Project or engagement concluded naturally — some renew, some don’t, no clear pattern.
They quietly disengage — I often don’t know why until they’re already gone.
I don’t have clear data on why clients leave.
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8
What is your full name?
First Name
Last Name
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9
What is your first name?
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10
What is your last name?
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11
What is the best email address for us to send your results to?
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example@example.com
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12
What is your phone number?
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Please enter a valid phone number.
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13
TOTAL SCORE
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