FY27 Fall Co-op Marketing Interest Form
  • Fall FY27: Kentucky Tourism Co-Op Marketing

    Kentucky Tourism’s co-op program provides a broad range of opportunities to reach qualified leads at a variety of price points. Regardless of your marketing budget and goals, you’ll find options to attract more visitors. Once you have reviewed the offerings available, complete and submit this form. NOTE: If you're applying for Matching Funds, you must PRINT your completed submission to mail in with your application.
  • Reminder: All Products are eligible for 90% Matching Funds EXCEPT Digital Advertising.

    Categories:All
    All
    Official Visitor's Guide
    Email Marketing
    Website & Social
    Custom Content
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                                            Official Visitor's Guide
                                            OVG Print Ad - Premium Placement

                                            Limited to four advertisers (on first come, first serve basis)

                                            $18,955.00$18,955.00
                                              
                                            OVG Print Ad
                                            $15,970.00$15,970.00
                                              
                                            Email Marketing
                                            Monthly Row 1: Sponsored Placement
                                            $1,380.00$1,380.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Monthly Row 2: Sponsored Placement
                                            $1,150.00$1,150.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Monthly Row 3: Sponsored Placement
                                            $920.00$920.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Custom Email: Full Database
                                            $4,025.00$4,025.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Custom Segmented Email: Adventure & Sports
                                            $2,190.00$2,190.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Custom Segmented Email: Food & Drink
                                            $2,190.00$2,190.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Custom Segmented Email: Horses & Attractions
                                            $2,190.00$2,190.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Custom Segmented Email: Arts & Culture
                                            $2,190.00$2,190.00
                                            Month Quantity
                                            July
                                            August
                                            September
                                            October
                                            November
                                            December
                                              
                                            Website & Social
                                            3-Day Social Media Takeover

                                            Approved social posts featuring your own content, photos, tags and links will for three consecutive days on KDT’s primary social media channels (Facebook and Instagram). Takeovers are limited to one per partner during each fiscal year.  In all takeovers, KDT has ultimate approval over post content and scheduling. 

                                            $1,050.00$1,050.00
                                              
                                            24-Hour Social Story Takeover

                                            Approved “story” (up to 5-7 panels) promoting your destination will be published and remain active for 24 hours on KDT’s Facebook and Instagram channels. Takeovers are limited to one per partner during each fiscal year.  In all takeovers, KDT has ultimate approval over post content and scheduling. 

                                            $815.00$815.00
                                              
                                            Custom Content
                                            Must-See Shortlist Article

                                            Must-See Shortlists highlight the sights, sounds, and flavors that must not be missed in your destination with brief, shareable content (up to 800 words). 

                                            $2,880.00$2,880.00
                                            Options Quantity Price
                                            Basic $2,880.00$2,880.00
                                            Enhanced w/ Apple Maps Guides $6,030.00$6,030.00
                                            Content Refresh $2,220.00$2,220.00
                                              
                                            Itinerary Article

                                            From insider tips, places to dine and exciting excursions, itineraries provide ideas for a fun-filled trip to a destination, whether a weekend getaway, an extended stay, or a 24-hour escape (up to 1,200 words). 

                                            $3,145.00$3,145.00
                                            Options Quantity Price
                                            Basic $3,145.00$3,145.00
                                            Enhanced w/ Apple Maps Guides $6,505.00$6,505.00
                                            Content Refresh $2,220.00$2,220.00
                                              
                                            Custom Video

                                            Build awareness with custom videos showcasing your destination. Deliverables include: One 10-hour shoot day, capturing 3-5 locations within a reasonable driving distance, 60-90 second experiential video (with digital distribution), :30s and 15s horizontal videos (with advertising / digital distribution) and :10s vertical video for social distribution (including paid).

                                            $9,000.00$9,000.00
                                            Options Quantity Price
                                            New (with shoot) $9,000.00$9,000.00
                                            New (with existing footage) $2,885.00$2,885.00
                                            Add-On: Talent $1,140.00$1,140.00
                                            Add-On: Voice Over $1,200.00$1,200.00
                                              
                                            Custom Photography

                                            Improve upon your marketing assets library with a custom photoshoot. Deliverables include: One 10-hour shoot day, capturing 3-5 locations within a reasonable driving distance, 20 "hero" images and up to 200 lightly color-corrected outtake images.

                                            $4,315.00$4,315.00
                                              
                                            Total
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