BRB AFFILIATE PARTNER BRAND LICENSE AGREEMENT
This Agreement grants permission to operate independently using the Bee Right Back Respite (BRB) brand under a limited brand license.
This is not a franchise agreement. Each BRB Partner operates as an independent business owner.
BRAND OWNERSHIP
All BRB names, logos, trademarks, slogans, marketing materials, training materials, systems, procedures, websites, forms, manuals, and branded content remain the exclusive property of BRB Bee Right Back Respite, LLC.
This Agreement grants a limited, non-transferable license to use BRB branding while actively participating in the BRB network and while in good standing.
INDEPENDENT BUSINESS RELATIONSHIP
No franchise, employment, agency, partnership, joint venture, or ownership relationship is created by this Agreement.
Each Partner operates independently and is solely responsible for their location, operations, staffing, finances, compliance, insurance, taxes, permits, licenses, guest services, and business decisions.
PARTNER RESPONSIBILITIES
Partner is responsible for:
• Daily operations
• Staffing
• Guest safety
• Compliance with applicable laws
• Property maintenance
• Insurance coverage
• Financial management
• Local marketing efforts
• Maintaining BRB standards
LICENSE TERM
This Agreement shall remain in effect for twelve (12) months and shall automatically renew unless canceled by either party with thirty (30) days written notice.
LICENSE FEE
The BRB license fee for approved Founding Partners is $2,400 annually for the first fifty (50) approved BRB Founders.
After the first fifty (50) approved BRB Founders, the standard BRB license fee shall be $3,400 annually.
Additional products, services, launch kits, promotional packages, and support offerings may be available for an additional fee. Pricing and package contents are subject to change at BRB’s discretion.
DIGITAL LAUNCH KIT
Receive immediate access to downloadable BRB startup materials, including marketing templates, forms, training resources, branding assets, and approved promotional content by contacting BRB HQ or through the BRB Partner Portal upon completion of enrollment.
PHYSICAL LAUNCH KIT
Physical Launch Kits may be available for an additional fee. Physical Launch Kits may include BRB uniforms, printed marketing materials, promotional items, signage, and other startup resources. Contents and availability may vary.
Additional locations require separate agreements and separate fees.
PAYMENT POLICY
• Payment is required before access to Partner resources is granted.
• Approved payment plans may be automatically billed.
• Non-payment may result in suspension or termination.
• Fees are non-refundable unless otherwise approved in writing by BRB.
LOCATION RIGHTS
One Agreement applies to one approved location.
Participation in BRB does not grant ownership, equity, franchise rights, exclusive territory rights, market rights, or ownership interest in BRB.
BRB reserves the right to approve additional partner locations within any city, county, state, or geographic area.
MARKETING & ADVERTISING
Partners may create their own flyers, advertisements, websites, social media content, and marketing materials or may utilize marketing materials provided by BRB.
Partners agree that all marketing utilizing BRB branding shall accurately represent BRB services and comply with current BRB standards.
Partners are encouraged to consult with BRB Headquarters regarding approved vendors, printers, signage providers, and marketing resources.
BRB reserves the right to require corrections to marketing materials that misuse BRB branding or materially misrepresent BRB services.
BRAND USE
Partners may use BRB branding only for approved BRB locations.
Partners may not modify BRB logos, trademarks, or official branding without written approval.
Partners may not represent themselves as employees, officers, owners, agents, or official representatives of BRB corporate.
MARKETING & PROMOTIONAL AUTHORIZATION
Partner grants BRB Bee Right Back Respite, LLC permission to use the Partner’s:
• Name
• Likeness
• Business name
• Logo
• Photographs
• Videos
• Social media content
• Testimonials
• Reviews
• Property images
• Marketing materials
for partner marketing, location marketing, corporate marketing, recruiting, training, websites, social media, advertising, print materials, videos, presentations, and other promotional purposes.
BRB may edit, crop, resize, enhance, redesign, render, or otherwise modify such materials, including adding BRB logos, uniforms, signage, text, branding elements, and other design features.
Such modifications shall not materially misrepresent the Partner, location, or services offered.
Partner represents that they have authority to grant these rights to BRB.
This authorization shall survive termination of this Agreement with respect to materials already published, distributed, or incorporated into existing marketing materials.
CONFIDENTIALITY
Partners agree not to disclose, distribute, copy, sell, share, or provide BRB training materials, pricing structures, forms, manuals, systems, procedures, business processes, partner resources, or proprietary information outside of the BRB network.
NON-COMPETITION
Partners agree not to create, operate, assist, or participate in a competing affiliate network, licensing system, membership network, franchise system, or substantially similar business model based upon BRB systems, materials, or confidential information for a period of two (2) years following termination of participation.
COMPLIANCE & INSURANCE
Partner shall comply with all applicable local, state, and federal laws.
Partner shall maintain all legally required licenses, permits, and insurance coverage.
Partner agrees to maintain any insurance required by law and any minimum insurance standards established by BRB.
NO GUARANTEE OF INCOME
BRB makes no guarantee regarding revenue, occupancy, profitability, referrals, bookings, income, business success, or financial performance.
Results depend upon Partner effort, market conditions, pricing, location, competition, and other factors beyond BRB’s control.
PROGRAM UPDATES
Partner acknowledges that BRB may periodically update:
• Policies
• Standards
• Procedures
• Training materials
• Marketing requirements
• Technology platforms
• Operational guidelines
• Program requirements
Continued participation in the BRB network constitutes acceptance of such updates.
BRB reserves the right to amend this Agreement as necessary to address legal, operational, regulatory, marketing, or business needs.
Continued participation following notice of such changes constitutes acceptance of the updated Agreement.
TERMINATION
BRB may suspend or terminate participation at any time if Partner:
• Violates this Agreement
• Fails to maintain standards
• Damages the reputation of BRB
• Misuses BRB intellectual property
• Fails to make required payments
• Engages in conduct inconsistent with the goals of the BRB network
BRB may terminate this Agreement with or without cause upon written notice to the Partner.
Upon termination, Partner shall immediately discontinue use of all BRB trademarks, logos, signage, uniforms, marketing materials, QR codes, websites, and branded content.
Partner-owned social media accounts remain the property of the Partner; however, all BRB branding and references to BRB must be removed within ten (10) days of termination.
BRB BRAND PROTECTION
Any use of BRB trademarks, logos, branding, marketing materials, proprietary systems, websites, social media pages, or other intellectual property outside the scope of this Agreement, or following termination, suspension, expiration, non-renewal, or revocation of a BRB license, shall be considered unauthorized use and may result in immediate legal action, including injunctive relief, monetary damages, recovery of attorney's fees where permitted by law, and any other remedies available under applicable law
LIMITATION OF LIABILITY
BRB’s liability shall be limited to fees paid by the Partner during the twelve (12) months preceding any claim.
INDEMNIFICATION
Partner agrees to defend, indemnify, and hold harmless BRB Bee Right Back Respite, LLC, its owners, officers, employees, and affiliates from claims, damages, losses, liabilities, costs, and expenses arising from the Partner’s property, guests, operations, employees, contractors, services, or legal compliance obligations.
GOVERNING LAW
This Agreement shall be governed by the laws of the State of Arkansas.
ENTIRE AGREEMENT
This Agreement represents the entire understanding between the parties and supersedes all prior discussions, representations, or agreements regarding participation in the BRB Affiliate Partner Program.
LICENSE ACTIVATION
A BRB license is not effective upon application submission or approval alone. License activation occurs only after the applicant has been approved by BRB and all required annual licensing fees have been paid in full.
Until activation, the applicant may not use BRB branding, trademarks, marketing materials, or represent themselves as an authorized BRB Partner or BRB location.
ACKNOWLEDGMENT
By clicking submit below, Partner acknowledges that they have read, understood, and agree to the terms of this Agreement.