TCI x Lila Goes Viral Content Collab!
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  • ABOUT LILA GOES VIRAL
    Lila Goes Viral is a climate-themed, song-driven YouTube series originally developed through The Aspen Institute's Planet Media initiative. The show follows a teen girl, Lila, who visits the Great Barrier Reef, is struck by witnessing climate change up close, and is inspired to write and post an original song to her YouTube channel. Lila goes viral overnight, and everyone is putting their spin on her song. The first full season will be launching this April, in honor of Earth Month and TCI is a programming partner, meant to move youth from viewes to real world action!


    Watch the trailer that got 2.5 MILLION VIEWS to meet Lila and hear “Fish Out of Water” for yourself.


    THE COLLABORATION
    The team behind Lila Goes Viral is inviting TCI to activate its global network of ambassadors, educators, and students in a creative climate moment. This is a chance for your voice and perspective to reach audiences around the world.

    THE ASK

    Listen to Lila’s hit “Fish Out of Water,” HERE and then upload your own creative interpretation to THIS FORM and then post on socials using:#LilaGoesViral and #TCIambassadors


    HOW TO PARTICIPATE
    Share your interpretation of “Fish Out of Water” in any format that speaks to you:

    • Remix the message
    • Record a duet or harmony version
    • Translate the song into another language
    • Create a mashup with another climate anthem
    • Spoken word or poetry inspired by the lyrics
    • Personal monologue: “The moment I felt like a fish out of water”
    • Choreograph or perform a dance interpretation
    • Create visual art inspired by the song
    • Design a lyric video
    • Produce a PSA using the song
    • Make a mini-doc about a local climate issue set to the track
    • Create a comic strip or graphic novel scene inspired by Lila
    • Document climate actions using the song as the sound

    Questions: Reach out to TCI’s Youth Engagement Manager Ariel at ariel@theclimateinitiative.org 

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  • Don't forget to also post to social if you can! Use #LilagoesViral and #TCIambassadors

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