Interest form for joining the Phase II of this Consortium Study.

Interest form for joining the Phase II of this Consortium Study.

No Cost for POCMA members & member-clients.
Click here to view Consortium Study

Traditional Marketing Mix Models often undervalue Point-of-Care Marketing's true performance using oversimplified binary on/off campaign indicators.
Phase I pilot results from 2025 showed that Patient Reach Index — a metric derived from actual campaign patient audience reach— dramatically improved MMM accuracy and revealed hidden POC value. For Phase II, we are convening 10 masked brand participants to integrate the Patient Reach Index into their planned or recently completed MMM.
Name

First NameLast Name
Title
Company
Email
example@example.com
Please indicate which brand may be interested in participating in the study.
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