C-Store Brand and Customer Experience Scorecard
Assess your store's branding, experience, and competitiveness in just a few minutes.
Contact Information
Store Name
*
Full Name
*
First Name
Last Name
Business Email
*
example@example.com
Store Location (City, State)
*
-
Area Code
Phone Number
How long has your brand been established?
*
Please Select
Less than 1 year
1–3 years
3–10 years
10–20 years
20+ years
Back
Next
Branding
Does your store have consistent branding (logos, colors, uniforms, signage, and messaging) across the entire customer experience?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Does your brand have a clear story or identity that customers recognize?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
If your logo were removed from your store, would customers still recognize your brand by the overall experience?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How well does your store keep up with current convenience store trends and customer expectations?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 2 Calculation
Back
Next
Store Experience
Do staff appear friendly, professional, and helpful to customers?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do staff appear knowledgeable about products, promotions, and services offered in the store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are checkout lines typically quick and efficient?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Does the store feel clean and well maintained throughout the day?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Is the store layout easy for customers to navigate and find products quickly?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Does the store environment feel comfortable and welcoming to customers?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do employees actively acknowledge or greet customers when they enter the store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 3 Calculation
Back
Next
Merchandising
How clear and organized are product displays and shelves throughout the store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are promotional displays and signage up to date and engaging?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are high-margin or featured products placed in the most visible areas of the store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do product displays encourage impulse purchases near checkout areas?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do displays make products look appealing and easy for customers to browse?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 4 Calculation
Back
Next
Brand Position and Competitiveness
How does your store compare to nearby competitors overall?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
If a first-time customer visited your store today, what kind of first impression would they likely have?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
If your logo were removed from your store and signage, would customers still recognize your brand from the overall experience?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Does your store feel fresh and modern, or does it show signs of being outdated?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Has your brand evolved through a clear strategy or through random changes over time?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How competitive are your prices compared to nearby stores?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How often do you update your store’s offerings, promotions, or services to stay competitive?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 5 Calculation
Back
Next
Competitive Reality Check
If a new modern convenience store opened across the street tomorrow, how confident are you that customers would continue choosing your store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Compared to strong convenience store chains like Wawa, Sheetz, Buc-ee’s, or Royal Farms, how does your store experience feel overall?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How recently has your store undergone a full brand, layout, or design update?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
When someone drives past your store for the first time, how clearly do they understand what makes your store different or unique?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How well does your store stand out visually compared to nearby convenience stores?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 6 Calculation
Back
Next
Exterior Store Experience
How inviting and professional does your storefront appear from the parking lot or road?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Is your exterior signage clear, modern, and well maintained?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How effectively does your storefront use window graphics, banners, easels, or promotional displays to attract customers?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do you use outdoor elements like seating, umbrellas, or promotional displays to enhance the storefront?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Is your parking lot clean, well lit, and easy for customers to navigate?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are fuel pumps clean, well maintained, and easy to access?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are promotions or offers visible from the road or fuel area?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 7 Calculation
Back
Next
Interior Store Experience
Is the store layout easy for customers to navigate?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How clean is your store interior?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Does the interior environment reinforce your brand through colors, graphics, or materials?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How modern does your store feel compared to well-known convenience store brands?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do customers associate your store with a clear identity or experience?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 8 Calculation
Back
Next
Product Merchandising
How organized are product displays and shelves?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are the labeling on coolers clear and accurate, and are signage and instructions near coolers easy to understand?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are coolers clean, stocked, and easy to access?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are promotional signs clear and current?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are your most profitable products placed in the most visible areas?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 9 Calculation
Back
Next
Pump Area Experience
Is the pump area clean and safe?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are promotions and branding visible from the fueling area?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are fuel pumps clean, modern, and well maintained?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are fuel prices clearly visible from the road?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Is the fueling area well lit at night?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Is there clear signage directing customers from the pump area into the store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Does the pump area feel organized and easy to navigate?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 10 Calculation
Back
Next
Digital Presence
Is your store active on social media?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Is your website modern and easy for customers to use?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How appealing are your product or food photos online?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Are your business hours, location, and contact information easy to find online?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Do you regularly post promotions, offers, or updates online?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
How well do your online listings (Google, Apple Maps, etc.) represent your store?
*
Exceeds expectations
Meets expectations
Inconsistently meets expectations
Falls below expectations
Significantly below expectations
Page 11 Calculation
Back
Next
Your Results and Next Step
Score Categories: Strong Brand Presence: Your brand is strong and competitive. Solid Foundation but Inconsistent: You have a strong base but inconsistencies may be limiting growth. Brand Experience Needs Attention: Important areas of your brand experience may need improvement. Brand Is Holding Growth Back: Brand weaknesses may be limiting customer engagement and revenue.
Would you like a complimentary brand review of your results?
*
Yes I would like to schedule a brief meeting.
Maybe later
Brand Score
Brand Score Percentage
See My Results
Should be Empty: