Resident Engagement Intelligence Benchmark
Most senior living communities are already observing engagement signals every day. The question is whether those observations are being captured, connected, and acted on. The Resident Engagement Intelligence Benchmark, developed and validated in collaboration with the National Association of Activity Professionals (NAAP) and Dr. Rob Winningham, a nationally recognized expert in gerontology and brain health, helps communities measure how well they track participation patterns, social connection, mood, life events, and other signals that reveal who needs attention. It takes about 3 minutes and provides a Resident Engagement Intelligence Score with insights on where your community stands and how ready it is to deliver on the promise that engagement is care.
Section 1: Community Snapshot
These questions help us understand your community.
What type of senior living community do you represent?
Independent Living
Assisted Living
Memory Care
Life Plan / CCRC
Skilled Nursing
Other
Approximately how many residents live in your community?
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Under 50
50–100
100–200
200+
How many team members are responsible for life enrichment or engagement?
*
1–5
5–10
10–15
15–20
Other (please enter number)
Section 2: Engagement Visibility
These questions measure how well your team tracks engagement activity.
How consistently does your team track attendance for group activities?
*
Every activity
Most activities
Occasionally
Rarely
Never
Can you identify which residents attended fewer activities than usual last month?
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Yes, for most residents
Yes, for some residents
Somewhat — we'd have to look back through notes
Not without significant effort
No
Section 3: Resident Understanding
These questions assess how well your team knows the individuals in your care.
Do you track personal preferences, interests, and life history for each resident?
*
Yes, detailed profiles for all residents
Yes, for most residents
Partial notes for some residents
Limited tracking
No
When a new resident moves in, how quickly does your team learn their engagement preferences?
*
Within the first week
Within the first month
Over the first few months
It varies widely
We don't have a formal process
Does your team track and act on significant life dates for residents? (e.g., birthdays, anniversaries, move-in milestones)
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Yes, we track and use them proactively
Yes, we track them but don't always act on them
Informally — it depends on the staff member
We note birthdays but not much else
We don't systematically track these
Section 4: Early Signals of Disconnection
These questions explore how your team detects and responds to early warning signs of resident disengagement.
Does your team have a system for identifying residents who may be disengaging or isolated?
*
Yes, we have a formal early-warning system
Yes, informally through staff observation
Somewhat — we notice but don't act systematically
Rarely — it depends on the individual staff member
No system in place
In the last 30 days, has your team reached out specifically to a resident who appeared to be withdrawing?
*
Yes, multiple times — it's a standard practice
Yes, at least once
We noticed but didn't follow up directly
We're not sure — it's not tracked
No
Section 5: Engagement Intervention
These questions assess how your team responds when engagement drops or a resident pulls back.
When a resident misses an activity they signed up for, what typically happens?
*
Staff follow up to understand why and offer alternatives
Staff note it and check in later
Staff accept it and move on
It's usually not tracked or followed up
We don't have a consistent response
Does your team have a strategy for re-engaging residents after a period of lower participation?
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Yes, a defined re-engagement protocol
Yes, informally — staff try to reconnect
Sometimes, depending on the resident or staff member
Rarely — we tend to wait for them to return
No strategy in place
Section 6: Engagement Infrastructure
These final questions look at the systems, tools, and measurement practices your team uses to support engagement.
What tools does your team primarily use to manage engagement?
*
A dedicated engagement or activity management platform
A general senior living EHR or CRM with engagement features
Spreadsheets or shared documents
Paper-based tracking or whiteboards
No formal tools — it's managed informally
How would you describe your community's overall approach to measuring engagement outcomes?
*
We track attendance, participation rates, and wellbeing indicators, and review them regularly
We track attendance and review it occasionally
We collect some data but don't review it consistently
We track very little — mostly headcounts
We don't measure engagement outcomes
Get Your Benchmark Results
Enter your details below to receive your personalized benchmark score and tailored recommendations.
Benchmark Score
Calculated Benchmark Score
First Name
*
Last Name
*
Your Role / Title
*
Community Name
*
Work Email
*
example@example.com
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