Town of Vermilion Retail Market & Gap Analysis: Consumer Survey

  • Retail Market & Gap Analysis

    Town of Vermilion | Consumer Survey

  • Thank you for your interest in this survey about the Town of Vermilion, Alberta. This Retail Market & Gap Analysis survey should take 10-15 minutes to complete.

    Your responses are very valuable to the Town and will inform the Town's business recruitment, retention, and economic development strategy for the community. Your input will help identify the shops and services that you would like to see in the Town of Vermilion.

    The results of the survey will be presented in a summarized format in the final report. Any identifying information you submit through this form will be kept confidential.  

  • Where do you live?*
  • Where do you work?*

  • The following questions are optional questions that help us understand how the survey results represent the community. 

    All submissions are anonymous and individual responses will be kept confidential. Results will only be presented in aggregate (group together) values in the final report.

  • What is your age?
  • What is your gender?

  • Tell us about your shopping experience

  • How often do you shop in the Town of Vermilion?
  • How long do you typically stay in the Town of Vermilion on a visit for shopping?
  • Where do you prefer to shop for your day-to-day conveniences (grocery, pharmacy, alcohol)?
  • Where do you prefer to shop for your bigger ticket items (home/auto/apparel/electronics etc.)?

  • The Town of Vermilion's Retail Offerings

  • What is your primary reason for visiting or using shops and services in the Town of Vermilion? (Please select one option)
  • What are your primary reasons for NOT using the Town of Vermilion's shops and services, if any? (Please select up to three options)
  • Rows

  • The total for each row should equal 100% (For example: 50% of your household spending is in the Town of Vermilion, 40% is from outside of the Town of Vermilion, and 10% is online for a total of 100%)

  • What are some types of shops and/or services you wish were more available in the Town of Vermilion? (Please select up to three options)
  • Are there any shops or services that you feel are over-represented or not needed in the Town of Vermilion? (Please select up to three options)
  • What improvements or additions to the Town's retail offering or experience would contribute to retaining or increasing your spending in the community? (Select up to three options)

  • A sincere thank-you for taking your time to complete this survey.

    Please hit the "Submit" button below to submit your response. 

  • Should be Empty: