37 hours per week
Permanent contract
£55,000 - £60,000 per year (dependent on experience)
Hybrid working, with regular travel to London
About us
English UK is the national membership association of accredited English language teaching (ELT) centres in the UK. We are a UK-registered charity representing over 270 accredited centres across the private and public sectors. We champion quality in UK ELT, support our members through international promotion and partnerships, and represent the sector to government and key stakeholders.
The role
The Director of Market Development is a senior leadership role responsible for shaping and overseeing English UK’s market development strategy. Operating at director level, the postholder sets direction, advises senior colleagues and boards, and represents English UK externally with authority and credibility.
Key responsibilities
- Lead the development and oversight of English UK’s market development strategy
- Provide strategic advice on priority markets and international engagement
- Build and maintain senior-level relationships with international stakeholders and partners
- Support English UK members to respond to growth opportunities and find new routes to market, including via consortium bidding
- Represent English UK at key UK and international meetings and events
- Ensure the English UK market insight schemes support the market development strategy
- Lead on the development and implementation of an action plan for UK ELT to support delivery of the UK Government’s International Education Strategy
- Line management of the market development and insights manager
- Be an active and engaged member of the senior leadership team, working collaboratively with fellow directors and the Chief Executive to help shape organisational strategy and support cross team-delivery and effective decision making
- Provide clear reporting to boards and ensure activity is aligned with organisational mission, vision, values and strategic objectives.
Who we’re looking for
You will bring senior-level experience of international markets and partnerships, and extensive knowledge of the UK ELT sector. You will be comfortable operating in a visible leadership role. You will be tenacious in identifying and seeking out new routes to market and growth opportunities, and you will be experienced in facilitating consortium bidding. You will be a strong and confident communicator with a proven record of building and maintaining relationships with key stakeholders, particularly in government. You will be a strategic thinker and will have knowledge of the UK Government’s International Education Strategy and the organisational structures involved in its delivery.
What excites you
You will be somebody who believes that the UK ELT sector has much to offer the world. You will be committed to English UK’s mission, vision, values and strategic objectives. You will be motivated by a desire to leverage market growth opportunities for the good of the sector. You will recognise the power of cross sector, cross government and international collaboration and partnership. You will enjoy building relationships with key stakeholders in the UK and internationally. You will be excited by the prospect of taking on a leadership role in a small, dedicated team, inspiring your colleagues to understand and support your strategic vision.
What we offer
- Competitive salary
- Hybrid and flexible working
- Generous annual leave: 33 days annual leave including bank holidays
- Generous pension scheme: we contribute 10% of your salary, with a 5% employee contribution
- Private health insurance
- Life assurance and income protection
- Professional development and international engagement opportunities
How to apply
If you think you're ready for the challenge, please apply using our online application form below.
Only applications submitted using our online application form will be considered for shortlisting. Any applications received via any other methods will not be considered.
Key dates
Please submit your application by 9:00 on Friday 10 April 2026.
Candidates will be shortlisted by close of play on Friday 10 April 2026, and shortlisted candidates will be invited to an interview. Interviews will take place in the week commencing Monday 13 April 2026.
If you'd like further information on the role, please email jodie.gray@englishuk.com.