Milwaukee has always looked best after dark.
On August 21st, NEWaukee invites you to experience Milwaukee the way it deserves to be seen: in motion, in color, and in full creative bloom. Starting at sunset, guests travel the Riverwalk through immersive installations, live content studios, projection-mapped environments, and unexpected moments of performance and connection.
This is a showcase of what's possible when storytelling meets place.
Come see what Milwaukee looks like when the lights come on.