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These quick diagnostic questions helps me prepare for our upcoming conversation.
Name
*
First Name
Last Name
Email
*
example@example.com
1 - Name of the service you wish to discuss
2 - When did you launch this service?
Less than a year ago
More than a year ago
I haven't launched yet
3 - What is this services' yearly revenue?
Less than $50k
$50k-100k
$100k-$200k
$200k+
4 - Can you describe what problem this service solves for your customers?
Example: Many creative businesses can't get the IT help they need because most IT providers work on Windows and most creatives run on Macs.
5 - Please rate the clarity of the "problem" message you wrote in #4.
Very vague, still figuring it out
1
2
3
4
Crystal clear & specific
5
1 is Very vague, still figuring it out, 5 is Crystal clear & specific
6 - How do you currently describe your service?
This is simply - What you do, how you help people
7 - Please rate how well you think your current service description in #6 communicates what you deliver:
It's confusing or too broad
1
2
3
4
It's specific, tangible and easy to explain
5
1 is It's confusing or too broad, 5 is It's specific, tangible and easy to explain
8 - How clearly can you picture your ideal buyer?
Anyone could be a fit
1
2
3
4
I know exactly who they are and what drives them
5
1 is Anyone could be a fit, 5 is I know exactly who they are and what drives them
9 - How confident are you that your current messaging attracts the right clients?
It's attracting the wrong people
1
2
3
4
It consistently brings in ideal clients
5
1 is It's attracting the wrong people, 5 is It consistently brings in ideal clients
10 - How well does your messaging reflect the value of this service?
It undersells or misrepresents it
1
2
3
4
It captures it perfectly
5
1 is It undersells or misrepresents it, 5 is It captures it perfectly
4 - What is the solution you're offering in this service?
5 - Describe the type of person who buys this service.
6 - What do you want to change about your messaging?
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