Welcome World Rewards Program Local Business Enrollment

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The world is coming to NYNJ for FIFA World Cup 2026™, and now local businesses can be part of the moment.

Introducing the Welcome World Rewards Program, the Official Small Business Platform of the FIFA World Cup 2026™ NYNJ Host Committee. The Welcome World Rewards Program will connect residents and visitors with participating small businesses through a digital experience that rewards neighborhood exploration and drives foot traffic across New York and New Jersey communities.

Sign up now for the opportunity for your local business to be featured as an endorsed destination and to showcase exclusive offers for fans who check in at your location.

Business enrollment is open on a rolling basis from April 1 – May 15, 2026.

The program will run from shortly before the tournament's kick-off through the close of the tournament. The NYNJ Host Committee will offer exciting redeemable rewards for participants who are highly engaged with local businesses – even the chance for two fans to attend FIFA World Cup 2026™ Final!

ELIGIBILITY REQUIREMENTS
To qualify, businesses must meet all of the following criteria:

Independently owned and operated

Located in and/or with a principal place of business in New York City and/or New Jersey

Active certificate of good standing with New York and/or New Jersey

Not nationally or regionally dominant in its field; national chains, multi-national companies, and franchises are not eligible (e.g., Burger King)

RESTRICTED CATEGORIES
Businesses — and the rewards they offer — may not involve any of the following:

Tobacco, nicotine, cannabis, or related products or derivatives

Firearms, weapons, or related products

Drug paraphernalia

Organizations whose primary customer-facing activity is not the direct sale of goods or services to the general public

Gambling or wagering services

Adult entertainment, sexually-oriented content, or related products

Program administrators reserve the right to determine eligibility at their sole discretion and may deny or remove any business whose products, services, or activities conflict with the program's guidelines or intended audience.

You will receive updates via email at the email provided below on your application status on a rolling basis throughout the enrollment period.
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Business Email Address* This field is required.
example@example.com
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Business Legal Name (as on Good Standing Certification)* This field is required.
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Doing Business As (DBA) Name (if applicable)
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Primary Business Address (Street Address, City, State, Zip Code)* This field is required.
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Primary Business Mailing Address (if different from above)
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Business Website or Primary Social Media Profile* This field is required.
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Full Name* This field is required.
First Name
Last Name
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Primary Contact Email Address* This field is required.
example@example.com
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Phone Number
Please enter a valid phone number.
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Type of Business/Industry* This field is required.
Food/Beverage (non-Bar)
Food/Beverage (Bar)
Retail store (General)
Specialty retail store
Entertainment (bowling, arcade)
Hotel/lodging
Museum/gallery/similar attraction
Other
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Other business type (specify here)
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How did you hear about the Welcome World Rewards Program?
Referral from another business, DMO etc.
Online search
Social media
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Point of Sale (POS) Technology
Toast
Square
Shift4
Clover
Shopify POS
Other
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Other POS Technology (specify here)
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Business hours (days and times) typically open to honor rewards, check-ins* This field is required.
Huge
Large
Normal
Small
Ok
Ok
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Business hours (days and times) that are typically the busiest* This field is required.
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Business hours will be adjusted for FIFA World Cup 2026™
No adjustment to typical business hours
Extending hours (specify on next page)
Adjusting hours (specify on next page)
Other (specify on next page)
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Specify changes to typical business hours
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Rate the importance of new customers & foot-traffic through this program for your business
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2
3
4
5
Not Important
Extremely Important
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By selecting "I Agree", I confirm that my business and reward offering are fully compliant with the requirements of the Welcome World Rewards Program and agree to honor the stated rewards upon verification of a completed participant's check-in.* This field is required.
I Agree
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