What’s the most frustrating part of managing your money?
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I don't know where my money goes
I can't stick to a savings goal
Unexpected expenses throw off my plans
I feel guilty after impulse purchases
I just don't know how to start saving
How would you describe your relationship with money right now?
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I spend freely and don't track much
I try to save but struggle to be consistent
I have a rough budget but often go over
I'm fairly disciplined but want to do better
Which of these would motivate you most to open a finance app daily?
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Seeing my "Financial Wellness Score" improve
Maintaining a streak or habit challenge
Getting a personalized money tip each morning
Watching my savings goal progress bar grow
Receiving a "you saved more than last week" celebration
Which unique feature sounds most exciting to you?
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A Spending Mood Tracker - rate how you felt after each purchase
A 30-Day Savings Challenge with daily micro-goals
A Weekly Money Reflection - 3 questions every Sunday
A Financial Wellness Score updated every week
A Smart Budget that auto-adjusts based on my habits
How do you prefer to receive financial insights?
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Short one-line tips ("You spent 30% more on food")
Visual charts and graphs
Story-style weekly summary ("This week you were a saver!")
Emoji-based mood summary
Just show me the numbers - no frills
What would make you STOP using a finance app?
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Too many notifications
Feels too complicated
Asks for too much personal info
Makes me feel judged for my spending
Takes too long to set up
Doesn't feel personalized
If your finance app had a personality, what would you want it to feel like?
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A supportive coach - encouraging and warm
A smart friend - honest but non-judgmental
A minimalist tool - clean, quiet, no fluff
A fun game - rewards and streaks
A financial advisor - professional and data-driven
What is ONE feature you wish every finance app had?
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What is your current employment status?
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Full-time employed
Freelancer/Self-employed
Student with part-time income
Recently started first job
What is your age range?
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18-21
22-25
26-30
31+
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