About the Event POP.culture Presents: Diagon Alley — An Immersive Fandom Experience Located at 4100 Raleigh St (The Pass), this immersive activation is designed to fuse local pop-culture fandom with a bustling, highly interactive marketplace.

The Concept: Engineering the Ultimate Wizarding Vibe We are turning up the volume on local culture. Diagon Alley is not just a market; it is a high-energy platform designed to amplify Charlotte’s local creators while bringing the community together for an unforgettable fandom experience. As a POP.culture activation, every detail tells a story, inviting the community to shop rare curiosities, interact with immersive photo ops, and compete in high-stakes trivia.

The Experience We are looking for vendors to activate this dynamic, inclusive atmosphere. You will be at the heart of a curated outdoor marketplace fostering connection between local artisans, magical makers, and a community eager to support local. The energy will remain elevated throughout the day with interactive 360° digital photo booths, a massive cosplay and costume contest, flowing Butterbeer, and a seamless transition into the ticketed House Cup Challenge Trivia tournament on the main stage.

When: Saturday, September 12, 2026 Time: 12:00 PM – 4:00 PM (Marketplace) | Event continues until 7:00 PM for Trivia Where: 4100 Raleigh St, Charlotte, NC 28206 Admission: Free open-air entry for the marketplace.

Vendor Details & Fees
Vendor Fees

Youth-Owned Business (Under 18): $25
Non-Profit Organizations: $35
Artisan / Maker / Small Business: $55 (Standard Space)
Corporate / Brand Activations: $100
Table and Tent Rental: $15 (Limited availability - first come, first served)
Boosted Featured Social Post: +$10
Vendor Requirements

Vendors must provide their own setup (tables, racks, displays) unless renting.
Outdoor Event: 10x10 tents + weights are strictly required (40lb minimum per leg) if bringing a tent.
One business per space (no shared booths without prior approval).
No electricity provided.
❌ No Hot Food or Made-to-Order Beverage Vendors: Neighboring businesses and venue partners retain exclusive rights to hot food and craft beverage sales.
✅ Exception (Permitted): Pre-packaged, pre-prepared wizarding treats, baked goods, artisan candies, and non-edible wellness consumables (e.g., candles, soaps) ARE fully permitted for individual maker booths!
Payment Terms

Invoices must be paid within 48 hours of acceptance via Square.
Non-payment results in immediate removal and replacement from the waitlist.
Rain or Shine — vendor fees are non-refundable.
Weather credits may be offered in extreme conditions (at organizer discretion, not guaranteed).
Vendor cancellations are non-refundable.

Audience & Marketing
Diagon Alley is backed by a GEO (Generative Engine Optimization) focused marketing strategy designed to reach an active, pop-culture-driven audience across the Charlotte Metro area.

Our promotional mix includes:

📢 Targeted Email Marketing: High-converting campaigns sent to our subscriber database via Brevo.
📢 Human Signal Platforms: High-authority visibility and engagement driven through targeted Reddit threads and TikTok content.
📢 Social Media Spotlights: Dedicated "Meet the Maker" features for our vendor lineup on Instagram and TikTok.
📢 Community Partners: Collaboration with local trivia and fandom organizations to drive hyper-targeted foot traffic.
Vendor fees directly support: ✔️ Event marketing & immersive advertising ✔️ Site operations, logistics, and photo booth activations ✔️ Curating high-quality, free community experiences

Venue Information
4100 Raleigh St (The Pass) Charlotte’s dynamic, transformable hub—perfectly suited for immersive activations and fully connected to the local culture.

The Concept: Built around the idea that shared experiences bring people together, seamlessly blending active recreation with a vibrant social scene.
The Space: A highly interactive environment that encourages guests to linger, shop, and socialize throughout the property.
The Crowd: Energetic, multi-demographic locals, hardcore fandom enthusiasts, and active lifestyle consumers eager to support local creators.

Vendor Refund Policy
Vendor fees are non-refundable as they directly support: ✔️ High-impact marketing + advertising ✔️ Operational and permitting costs ✔️ Venue logistics and immersive decor

This ensures fairness, event quality, and a massive turnout for our makers.