Brand Discovery Questionnaire

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Full Name* This field is required.
First Name
Last Name
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Email Address* This field is required.
example@example.com
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What is the name of your brand or business?* This field is required.
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Briefly describe your business and what you do:* This field is required.
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What is your mission or purpose?* This field is required.
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Who is your target audience? (Age, gender, location, interests, etc.)* This field is required.
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Who are your main competitors?
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What makes your business unique or different?
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What are your short-term and long-term business goals?
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If your brand were a person, how would you describe them? (Ex: friendly, professional, edgy, luxurious)
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List 3–5 adjectives you want people to associate with your brand:
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Describe the feeling or experience you want your audience to have when interacting with your brand:
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Are there brands (inside or outside your industry) whose style you admire? What do you like about them?
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Do you currently have a logo? If yes, what do you like and/or dislike about your current logo?
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What colors do you want associated with your brand? Any colors to avoid?
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What type of logo(s) do you prefer?
Wordmark / Text-Based
Icon / Symbol
Combination (Text + Symbol)
Unsure
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Any imagery, symbols, or visual references you want included in your brand identity?
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Which of these will you use? (Check all that apply)
Social media (Instagram, Facebook, TikTok, etc.)
Merchandise (t-shirts, hoodies, hats, etc.)
Website
Business cards
Flyers / Posters
Packaging / Tags / Labels
Other:
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If other, please describe:
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Do you need assistance with:
Photography / Videography
Social media templates
Domain / Website setup
Screen printing / Embroidery / Promotional products
Creative Consulting & Direction
Other:
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If other, please describe:
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What is your primary goal for this branding project?
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When do you ideally want your brand identity completed?
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Do you have a budget range in mind for this project?
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Any other ideas, requests, or inspiration you want to share?
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File UploadPlease provide any supporting documents or screenshots of ideas/inspiration to assists with creating for you.
Drag and drop files here
Select files to upload
Max. file size: 10.6MB
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