WIN Expo Topics Survey
Select the topics you are interested in.
Sales/Marketing Topics
DTC Sales in a Shifting Landscape: What’s Working Now and What’s Next
AI-Powered Marketing Tools: What Is the Actual Impact in Sales & Marketing
Turning Tasting Room Traffic into Measurable Revenue Growth
What the Best Wine Clubs Do Differently: Retention Secrets from Top-Performing Wineries
Rerouting the Export Map: Where U.S. Wineries Should Be Looking Now That Canada Is Off the Table
How to Manage Rising Costs in a Tariff-Driven Market
Rethinking the Wine Club: How to Transition to a Model Built for the Future
Email Still Works — Just Not the Way It Used To: What Wineries Need to Change Right Now
Do We Need to Rethink By-the-Glass Programming? Yes — and Here's Where to Start
What Should We Even Be Measuring? A Practical Guide to Marketing Metrics That Actually Matter
Vineyard/Grower Topics
Cover Crops & Soil Health: Building Long-Term Vineyard Resilience
Workforce of the Future: Labor Solutions, H-2A, and Automation in the Vineyard
Replanting Decisions: Variety Selection & Rootstock in a Changing Climate
Wildfire Smoke Taint: What We Know Now and How to Protect Your Crop
Organic & Regenerative Certification: Costs, Benefits, and Market Payoff
Grape Contract Negotiations in a Buyer's Market: Strategies for Growers
Canopy Management in a Warming Climate: Light, Heat, and Berry Quality
Integrated Pest Management: Reducing Chemical Inputs Without Increasing Risk
Harvest Timing in an Era of Extremes: Decision Frameworks for Picking at Peak Quality
Carbon Credits & Ecosystem Services: Can Your Vineyard Generate New Revenue Streams?
Winemaking Topics
Low-Intervention Winemaking: Balancing Natural Techniques with Commercial Viability
Alcohol Reduction Strategies: Crafting Lower-ABV Wines Without Sacrificing Quality
Oxygen Management in the Cellar
Alternative Vessels: Clay, Concrete, and Amphora in Modern Winemaking
Climate Adaptation in the Cellar: Responding to Changing Grape Chemistry
Sparkling Wine Trends & Production: Opportunities Beyond Champagne-Style
Mastering Tannin Management: Tools and Techniques for Structure and Mouthfeel
Blending as a Strategic Tool: Crafting Consistency and Complexity Across Vintages
Water Use Efficiency in the Cellar: Sustainability Practices That Also Cut Costs
AI and Sensory Analysis: Can Technology Help You Make Better Wine?
Strategy/Leadership Topics
Mergers, Acquisitions & Consolidation: What the Wave Means for Independent Wineries
Succession Planning & Family Winery Transitions: Keeping the Legacy Alive
Building a Winning Culture: Recruiting, Retaining, and Developing Talent in Wine
The Economics of Premium Wine: Pricing Strategy in a Value-Conscious Market
Insurance, Wildfire Risk & Property Coverage: Navigating the New Reality
Regulatory & Compliance Outlook: What’s Coming and How to Stay Ahead
Reinventing Your Business Model to Survive Declining Volume
Access to Capital: Financing Options for Growth, Acquisition, and Survival
Distributor Relationships: How to Get Attention, Stay on the Shelf, and Grow
Scenario Planning for Uncertain Times: A Strategic Framework for Wine Business Leaders
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