IndiePet Featured Member (formerly Spotlight)

We are delighted to be able to offer a new opportunity for our Associate members to share their story with independent pet retailers.

When retailers are evaluating a new product or brand to bring into their stores or a new service provider to work with, they often want to learn about the company producing the product or brand and this is where we can help.

Our Featured Member is a dedicated email that goes out each month and focuses on YOUR business. The goal is to help retail members get to know your business and how you connect with and support the independent pet retail channel. You may highlight products or brands and include a member-only promotion. This is YOUR message to our retailers.

Following are suggested guidelines for our Featured Member publication. You may provide more or less, but these are the things many of our retailers have said they are most interested in learning about new brands.

Guidelines:

Help retailers get to know you by addressing some or all of the following questions:

When did you begin your business (how long have you been in business)?
What brought you into your business or the pet channel in general?
What are your company's guiding principles (mission, values)?
How do you support the independent / neighborhood pet channel?
Do you have a MAP/IMAP pricing policy and how do you manage violations?
How do retailers buy your products (direct or through distribution)?

Feel free to highlight your brand(s) and offer a member special (not required but always appreciated)

Please try to keep your content (in total) to 500 words or less and upload in an editable format (e.g., Word). Include a few high quality photos to show off your products and a high resolution image of your logo - preferably in separate files (i.e., do not embed them in your Word doc.)

We will format your feature and provide you with a review copy before publication.

If you have questions or problems with your upload, please reach out to linda@indiepet.org.

Thank you!

Business name

Your name

First NameLast Name

Email

example@example.com

Position/Title

A dedicated email blast featuring YOUR business is $1,000. Where should we send the invoice?

To the person completing the formTo someone else

Name

First NameLast Name

Email

example@example.com

Position/Title

Will you be posting a Special Offer as part of your Feature?

Yes, we'll be postingYes, we'll have IndiePet post (content included in upload)NoDon't know yet

When would you like us to run your Feature?

Notes or comments:

Please upload your copy, photos and logo here. Please ensure written copy is in an editable format and that images are uploaded separately.