IndiePet Featured Member

We are delighted to be able to offer a new opportunity for our Associate members to share their story with independent pet retailers. 

When retailers are evaluating a new product or brand to bring into their stores or a new service provider to work with, they often want to learn about the company producing the product or brand and this is where we can help.

Our Featured Member is a dedicated email blast that focuses on YOUR business. The goal is to help retail members get to know your business or brand, what makes you different, and how you connect with and support the independent pet retail channel. This is YOUR message to our retailers. 

Following are suggested guidelines for our Featured Member publication. You may provide more or less, but these are the things many of our retailers have said they are most interested in learning about new brands.

Guidelines:

Help retailers get to know you by addressing some or all of the following questions: 

• When did you begin your business (how long have you been in business)?
• What brought you into your business or the pet channel in general?
• What are your company's guiding principles (mission, values)?
  
• How do you support the independent / neighborhood pet channel?
• What makes your product or brand different. Why would retailers want to consider it?
• Do you have a MAP/IMAP pricing policy and how do you manage violations?
  
• How do retailers buy your products (direct or through distribution)?
• How/where do you provide product training? (e.g., Retail.pet is a popular site for brand training that many retailers use.)

Feel free to offer a member special along with your feature. (Not required but always appreciated.)

Keeping your content to around 500 words makes it more likely to be read. Make sure your copy is in an editable format and provide a few high quality photos to show off your products and a high resolution image of your logo (if we don't already have one on file) - in separate files (i.e., do not embed them in your text doc.)

We will format your feature and provide you with a review copy before publication.

Alternatively, you may provide a fully formatted feature in html which we will load into our email program.

If you have questions or problems with your upload, please reach out to linda@indiepet.org.

Thank you!