Louisville, Kentucky

Welcome to Bourbon City

Yes, Bourbon is a spirit that comes in a glass, but it’s also the spirit that defines Louisville's culture, arts and parks and creative energy. It’s this kind of spirit that helped create Louisville itself - a city that combines heritage with innovation, authenticity with originality, and quirkiness with friendliness in a way that’s completely unique to the region.

With a booming bourbon renaissance, iconic attractions, world-class hotels and venues and a renowned culinary scene, Louisville, the biggest city in Kentucky, is an experience like no other.

Louisville's Neighbourhoods

Step into the heart of downtown Louisville with a visit to historic Whiskey Row, a district steeped in character and bourbon heritage - once the epicentre of the city’s thriving Bourbon industry. Just east of downtown, the Highlands and NuLu neighbourhoods offer a creative, Brooklyn-esque energy that showcases Louisville’s contemporary local culture. Nearby, NuLu (the East Market District), ranked No. 7 in USA Today’s 2026 Best Arts Districts, is known for its bold murals, independent galleries, boutique shopping, and a dynamic dining scene that continues to earn national attention. Beyond these districts, Louisville unfolds into a rich tapestry of neighbourhoods. Historic Old Louisville impresses with one of the largest collections of Victorian homes in the United States, while Germantown and Schnitzelburg reflect the city’s German roots and laid-back vibe.

Sports and attractions

Louisville celebrates the iconic Derby cocktail for 30 entire days with Mint Julep Month every April. The Kentucky Derby is America's most prestigious annual horse race and the first jewel of the Triple Crown of Thoroughbred Racing. It has been held at Churchill Downs every year since 1875. The Kentucky Derby Festival has been called the “Super Bowl and Mardi Gras rolled into one.” The Muhammad Ali Centre is a must-do, honouring the Louisville-born boxer's rise to fame and civil rights and humanitarian causes.

Bourbon and Distilleries

Bourbon City is the official starting point of the Kentucky Bourbon Trail®, and home to over two dozen Bourbon experiences, including tasting rooms, speakeasies and some of the top Bourbon bars featured on the Urban Bourbon Trail. Louisville is the only city in the world with over a dozen distillery experiences. Every September, Louisville celebrates Bourbon Hertiage Month with the Old Fashioned - the city's official cocktail - and one of the stops along the Urban Bourbon Trail. The month highlights the history, craftsmanship, and cultural importance of bourbon whiskey.

Iconic local dishes

Louisville is definitely known for its food. Southern comfort classics include fried chicken, biscuits and gravy and Hot Brown - a rich sandwich with turkey, bacon and creamy sauce. Mint Julep is the signature drink of the Kentucky Derby.

 

Answer the questions below and win one of THREE bottles of the iconic Woodford Reserve Bourbon Whiskey!🥃