Absolution Labs - Founder Operational Audit

Absolution Labs - Founder Operational Audit

Founder Fit Application
We work with a small number of drinks brands each quarter. This helps us both figure out if we're a good fit, and means we arrive at your audit already knowing your business. Takes 5-6 minutes. No wrong answers.
Full Name*

First NameLast Name
Email Address*
example@example.com
Part 1: Your Business
Brand name and what you make*
Website URL
Primary category*
Pre-launch / not yet tradingLess than 1 year1-2 years2-5 years5+ years
Just me (solo founder)2-5 people6-15 people16+ people
Pre-revenueUnder £100k£100k-£500k£500k-£1m£1m-£5mOver £5mPrefer not to say
1-34-1011-2526-5050+
No - bootstrappedYes - angel investmentYes - VCYes - crowdfundingPlanning to raise in the next 12 months
Founder onlySales lead or teamMarketing lead or teamOperations managerFinance manager or CFOCOOWarehouse and logisticsCustomer service
Are you actively hiring or planning to hire in the next 6 months?
Part 2: Channels and Distribution
Direct-to-consumer (own website)On-trade (bars, restaurants, hotels)Off-trade and independent retailGrocery and multiple retailAmazon or other marketplaceExport and internationalEvents and pop-upsNot yet selling
Top channel by revenue today*
Top channel by growth focus in next 12 months*
Distributor(s)
3PL or warehouse partner
Bottler or co-packer
Export agent or international distribution partner
Part 3: Operations
Live system connected to sales channels (e.g. Unleashed, Cin7)Spreadsheet updated manuallyI rely on my warehouse or bottler to tell mePhysical count when neededI am often not sure what we have got
We produce entirely in-houseWe use a third-party bottler or co-packer exclusivelyMix of bothWe are pre-production
We use an agent or third partyWe manage it ourselvesWe are aware of it but our process is ad hocWe do not move duty-suspended goods - does not applyI am not sure what EMCS is
Automated or my accountant handles itI manage it manually - I know when payments are dueIt is managed but reactiveIt is a known gap
Fully on top of it - systems in placeMostly fine but I know there are gapsI think we are OK but have not checked recentlyIt is a known gap
Part 4: Finance and Business Management
Bookkeeper or accountant handles it - I just reviewI manage it myself and it is up to dateI manage it myself but I am behindMostly manual - spreadsheets and bank statementsIt is a gap
Yes - I know margin by product and channelApproximately - I have a rough ideaNot reallyNo - have not worked it out recently
CRM with a joined-up view across channelsSpreadsheet or Notion docSplit across tools - Shopify separate from trade accountsEmail inbox and memoryI do not have a clear picture
Formal forecast reviewed regularlyRough estimate in my headWe do not forecast
Part 5: Tech Stack
E-commerce or website platform*
Accounting platform*
Inventory or ERP system*
Email marketing platform*
Team communication*
Project management tool*
AI tools you use
Yes - several sync automaticallySome, but data still moves manually between key onesNo - everything is siloedNot sure
Any other tools or software you use regularly
What CRM do you use, if any?
DailyOccasionallyRarelyWe have one but nobody uses it
Customer contactsSales pipelineTrade accountsEmail subscribersOrder historyNone
Part 6: Marketing and Comms
InstagramTikTokLinkedInFacebookX (Twitter)YouTubeNone
FounderIn-house team memberAgencyFreelancerNobody currently
FounderIn-houseAgencyFreelancerWe do not do this
AgencyIn-house PR personAd hoc - founder does itNo formal PR
Yes - transcribed and tasks assigned in a PM toolYes - notes taken but ad hocWe meet but nothing is captured formallyWe do not have regular team meetings
Type a question
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Absolution Labs - Founder Operational Audit

Part 1: Your Business

Part 2: Channels and Distribution

Part 3: Operations

Part 4: Finance and Business Management

Part 5: Tech Stack

Part 6: Marketing and Comms