Absolution Labs - Founder Operational Audit
  • Absolution Labs - Founder Operational Audit

    Founder Fit Application
  • We work with a small number of drinks brands each quarter. This helps us both figure out if we're a good fit, and means we arrive at your audit already knowing your business. Takes 5-6 minutes. No wrong answers.

  • Part 1: Your Business

  • How long has the brand been trading?*
  • How big is your core team right now?*
  • Approximate revenue last financial year*
  • How many active SKUs do you currently have?*
  • Fundraising status*
  • Which of these roles currently exist in your business? (select all that apply)
  • Part 2: Channels and Distribution

  • Which sales channels are you currently active in? (select all that apply)
  • Part 3: Operations

  • How do you track what is in stock at any given moment?*
  • Production - in-house, co-packer, or both?*
  • How do you manage EMCS (Excise Movement and Control System)?*
  • How do you manage excise duty payments?*
  • How confident are you in your compliance position (duty, labelling, licensing, AWRS, allergens)?*
  • Part 4: Finance and Business Management

  • How are your finances managed day-to-day?*
  • Do you have a clear view of your margins by channel and by product?*
  • How do you currently track customers and purchase history?*
  • Sales forecasting*
  • Part 5: Tech Stack

  • Are any of your tools integrated or connected to each other?*
  • How actively do you use it?
  • What customer data does it hold?
  • Part 6: Marketing and Comms

  • Which social channels are you active on? (select all that apply)
  • Who manages your social media?*
  • Who handles SEO and digital marketing?*
  • PR approach*
  • Team meetings - are they recorded and do tasks get allocated from them?*
  • Your data is collected by Absolution Labs to prepare your founder diagnostic report and, if you proceed, to scope consulting services. Legal basis: consent (UK GDPR Art. 6(1)(a)). Full details at absolutionlabs.com/privacy

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