Marketing Infrastructure Assessment

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example@example.com

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Do you have a documented marketing strategy that your whole leadership team has seen and aligned on?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Can you clearly articulate what makes your company different from competitors in a way that resonates with buyers, not just internally?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Do you know which marketing channels are actually driving revenue, and can you prove it?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Do you have a defined ideal customer profile (ICP) with enough detail to guide both marketing and sales decisions?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Is there a consistent process for how marketing hands off leads to sales, and does sales trust it?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Do you have a content or thought leadership presence that generates inbound interest without paid spend?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Is your marketing budget tied to specific goals and tracked against ROI, or is it more intuition-based?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Do you have someone in your organization who owns marketing strategy — not just execution?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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When you launch a new product, service, or campaign, do you have a repeatable go-to-market process?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Has your marketing kept pace with your company's growth, or does it feel like it's always playing catch-up?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Do your marketing, sales, and leadership teams share the same definition of success?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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If your top marketing person left tomorrow, would your strategy and systems survive, or would it all go with them?Each question uses a 1–4 scale: 1 = Not at all | 2 = Somewhat | 3 = Mostly | 4 = Fully in place

1, Not at all

2, Somewhat

3, Mostly

4, Fully in place

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Calculating Results

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Result Type

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