ALL VENDORS MUST HAVE GENERAL BUSINESS LIABILITY AND AUTO INSURANCE IN ORDER TO BE ACCEPTED AS A VENDOR.  

Saturday, Sept 19 2026

Set Up: 8:00am - 11:00am Vehicles off the street by 10:30 am

Fair: 12:00 PM - 10:00 PM

Clean Up: 10:00 PM - 11:30 PM

Sunday, Sept 20 2026

Set Up: 8:00 AM - 10:30 AM Vehicles off the street by 10:00 am

Parade: 11:00 AM

Fair: 11:00 AM - 6:30 PM

Clean Up: 6:30 PM - 10:00 PM

FOOD VENDORS: You MUST list State of WI temporary event license or food cart license. This is required for your application to be accepted.

ALL other Vendors selling items MUST have a State of Wisconsin Seller’s Permit.

Please read carefully, as these are the vendor guidelines that you MUST follow as a vendor particpant in the 2026 Willy Street Fair. 

 

Event Location: 

800, 900, & 1000 blocks of Williamson Street, Madison, WI 53703

Registration Fees:

Food & Beverage Vendor 10-12 feet:	$700
Food & Beverage Vendor 12-19 feet:	$800
Food & Beverage Vendor 20-30 feet:	$1250
Arts & Craft Vendor:	$300

Food Vendors: Sizing guides include trailer hitch.

Vendor Location: 

Vendor locations & arrival instructions are sent out two weeks prior to event. 

Vendor Booth Size:

Booth spaces are approximately 12' wide x 10' deep. Vendors must provide their own tables, chairs, and pop-up tent (reasonable accommodations made for food vendors). 

Vendors may request for specific placement, but no guarantees will be made.

Parking:

Parking is NOT provided by the event. Parking can be found in parking lot off S. Patterson Street, between Williamson Street and E. Main Street. 

Electricity:

• Fair organizers do not provide electricity.
• Generators must not be louder than 60 decibels (the sound of a conversation, similar to a Honda Whisperer generator).
• Vendors are encouraged to bring battery-powered fan, lights, etc.
• The use of a personal generator louder than 60 decibels may result in the forfeit of your booth space and vendor fee.
  
  

Licensing:

• ATTENTION Food & Beverage Vendors: Vendors must list their State of WI temporary event license or food cart license. This is required for your application to be accepted. 
• All other Vendors selling items MUST have a State of Wisconsin Seller’s Permit.

Insurance:

• VENDOR REGISTRATION WILL BE RETURNED WITHOUT PROOF OF INSURANCE.

All Vendors must have: Commercial Liablity and Auto Insurance

1. Commercial Liability (provide a Certificate of Insurance (COI) listing BOTH Common Wealth Development and the Wil-Mar Neighborhood Center as additionally insured as follows):

$1,000,000/$2,000,000 limits
Additionally Insured Required

• Common Wealth Development, 1501 Williamson Street, Madison, WI 53703

• Wil-Mar Neighborhood Center, 504 S. Brearly Street, Madison, WI 53703

2. Commercial Auto Liability

• $1,000,000 limits
  Hired / Non-Owned auto required
  Personal Policy may be submitted

3. If employees present, Workers' Compensation or Employer's Liability

• Coverage A (Workers' compensation) or
  Coverage B (Employer's liability) with 100/500

 

Overnight Saturday to Sunday Morning:

Tents can remain on the street overnight. Security will be present overnight however Common Wealth Development & the Wil-Mar Neighborhood Center are not responsible for missing or damaged materials.

Water/Beverage Sales:

Food vendors ONLY are allowed to sell water and non-alcoholic beverages in plastic bottles or cans. No glass allowed.

Trash:

All vendor-generated trash on Sunday night is expected to be taken to the event dumpsters on S. Brearly Street. Please make sure to pick up ALL the trash around your booth area. Trash left for event staff will lead to exclusion from future events. 

Food & Beverage Vendor:

Visitors to the WSF expect a variety of foods. Thus, event staff reserve the right to limit the number of vendors that sell a given food. Event staff give preference to neighborhood businesses. Vendors can offer non-alcoholic beverages in non-glass containers including water, soda, tea, etc. 

Pricing:

• Food Vendor 10 feet x <12 feet (Example: Pop-up Tent): $700
• Food Vendor 10 feet x 12-20 feet (Example: Two Pop-ups, small food cart): $800
• Food Vendor 10 feet x 20 feet or more (Example: Large food cart): $1250

PER MADISON CITY HEALTH CODE, ALL FOOD SERVICE AREAS MUST HAVE A CANOPY, TENT OR CART AND HOLD A TEMPORARY RESTAURANT PERMIT. WILLY STREET FAIR DOES NOT ISSUE THESE PERMITS, ALL VENDORS MUST APPLY WITH THE CITY.

Reminder: Power is not available for purchase. 

 

Arts & Craft Vendor

We have incredible variety at the Fair! Vendors offer jewelry, prints, painting, baskets, woodworking and more. 

Pricing: $300.00

Reminder: Power not provided

 

If you can't pay the vendor fee with a debit or credit card, then please email us at wsf@cwd.org before you continue with this registration process.

Electricity - Power NOT Provided

Vendors are encouraged to bring battery-powered fan, lights, etc.
Generators must not be louder than 60 decibels (the sound of a conversation, similar to a Honda Whisperer generator).
The use of a personal generator louder than 60 decibels may result in the forfeit of your booth space and vendor fee.

Commercial Liability

• $1,000,000/$2,000,000 limits
• Additionally Insured Required
• Certificate of Insurance (COI) listing Common Wealth Development and the Wil-Mar Neighborhood Center as additionally insured as follows:

  Common Wealth Development, 1501 Williamson Street Madison, WI 53703
  Wil-Mar Neighborhood Center, Inc, 504 S. Brearly Street, Madison, WI 53703

Auto Liability

• $1,000,000 limits
• Hired / Non-Owned auto required
• Commercial or Personal Policy may be submitted

* Vendor applications submitted without proper insurance documentation and all requested application materials will be denied. Note, your vendor fee minus the processing fee (approximately 3% of vendor fee) will be returned.

* Vendors unable to attend the event will be refunded their application fee minus the processing fee (approximately 3% of vendor fee) will be returned, as long as they inform the WSF team within 10 business days of the event. There will be no refund after 10 business days.

If you have any questions, please contact Willy Street Fair Vendor Coordinator at wsf@cwd.org. 

 

As the organizing entity, we reserve the right to admit or deny any vendor.