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10
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1
Where is your product's maturity at today?
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Development Stage
MVP with early customers/users
Launched
Established customer base
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2
How clear would you say you are on ICP? (Ideal Customer Profile)
Yes, we have a defined ICP with clear demographics & usecase.
Somewhat - we have a general idea, but haven't fully nailed it down.
We're still figuring out who our customer is.
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3
How are you funding your marketing and distribution today?
Bootstrapped
Pre Seed or Seed
Series A
Revenue-funded
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4
How big is your team completing marketing activities today?
Solo Founder
Managing Freelancers/ Agency
Small Internal Team
Team in Place with Management
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5
Do you have a sales function today?
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Founder-Led
Small Team
DTC - sell directly off the funnel/webpage.
Nothing yet, but we'll need one.
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6
What does success look like in the next 12 months?
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We have a specific revenue or customer growth target we're working toward.
We want to establish market presence and brand awareness.
We're still defining what success looks like.
We need to validate our market before setting targets
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7
Your Company's Name/Website
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8
Your Name
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First Name
Last Name
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9
Your Email
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example@example.com
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10
Phone Number
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Area Code
Phone Number
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