Niagara Gourmet Sauce Survey 🌟🍷

1
I confirm that I am 19 years or older and consent to participate in this survey.* This field is required.
Yes
No
2
Which best describes your experience with Niagara Wine-region and premium or specialty food products?
I have visited Niagara wine-region settings and purchased premium or specialty food products
I have visited Niagara wine-region settings but did not purchase premium or specialty food products
I have not visited Niagara wine-region settings, but I do purchase premium or specialty food products elsewhere
I have not visited Niagara wine-region settings and do not usually purchase premium or specialty food products
3
In the past 6 months, have you purchased any of the following?* This field is required.select all tht apply
Premium or artisanal food products
Gourmet sauces or condiments
Food products for gifting
Food products for entertaining or hosting
Food products for pairing with wine or charcuterie
None of the above
4
In the past 12 months, have you visited any of the following in the Niagara Wine Region?select all that apply
Winery
Winery boutique or tasting room shop
Specialty food store
Gourmet grocery store
Tourism-oriented gift shop
Local restaurant, café, or culinary event
I have not visited any of these in the past 12 months
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What is your age group?* This field is required.
19–24
25–34
35–44
45–54
55–64
65+
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What is your gender?* This field is required.
Female
Male
Non-binary / another identity
Prefer not to say
7
What is your approximate household income range?* This field is required.
Under $40,000
$40,000–$59,999
$60,000–$79,999
$80,000–$99,999
$100,000 and above
Prefer not to say
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Which best describes you?
Niagara resident
Visitor to Niagara
Other
9
How often do you purchase premium sauces or condiments?
Weekly
2–3 times per month
Once a month
Every few months
Rarely
Never
10
Where do you usually purchase premium sauces or condiments?Select all that apply.
Grocery store
Specialty or gourmet food store
Farmer’s market
Winery shop or tasting room shop
Online
Gift shop
Other
11
What is your most common reason for buying premium food products?Select two (2) that apply the most.
Personal use
Gift giving
Entertaining or hosting
Pairing with wine or charcuterie
Trying new flavours
Other
12
When visiting the Niagara Wine Region, how likely are you to purchase gourmet food products as a gift or souvenir?
1
2
3
4
5
Most Unlikely
Most Likely
13
Iris BackAyard Sauces is a premium, small-batch Caribbean-inspired gourmet food brand offering products such as jerk sauce, hot sauce, BBQ sauce, rubs, and chutneys.

The brand combines bold island flavours with an elevated specialty-food positioning.

These products are designed to complement meals such as grilled meats, seafood, roasted vegetables, and charcuterie, and may be sold in Niagara winery boutiques, specialty food stores, farmers’ markets, and online.

A 350 mL bottle would likely be priced at approximately $12–$16.
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When choosing a premium Caribbean-inspired sauce or condiment, how important are the following factors?
Not at all important
Slightly important
Moderately important
Important
Very important
Bold flavour / taste quality
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Clean, simple, or high-quality ingredients
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Cultural authenticity / origin story
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Versatility across meals and occasions
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Premium or gift-ready packaging
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Bold flavour / taste quality
Clean, simple, or high-quality ingredients
Cultural authenticity / origin story
Versatility across meals and occasions
Premium or gift-ready packaging
Not at all important
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Slightly important
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Moderately important
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Important
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Very important
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Not at all important
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Slightly important
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Moderately important
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Important
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Very important
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Not at all important
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Slightly important
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Moderately important
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Important
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Very important
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Not at all important
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Important
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Very important
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Not at all important
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When considering whether to purchase a Caribbean- inspired sauces, how appealing are the following positioning and experiential cues?
Not appealing at all
Slightly appealing
Moderately appealing
Appealing
Very Appealing
A Caribbean-inspired gourmet sauce with wine pairing suggestions
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A premium Caribbean-inspired sauce positioned for pairing with proteins such as chicken, steak, seafood, or tofu
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A premium sauce suitable for gifting
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A sauce that elevates entertaining, hosting, or sharing with guests
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A short brand story that explains the product’s Caribbean inspiration
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A small-batch, Ontario-made identity that suggests craft and quality
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A Caribbean-inspired gourmet sauce with wine pairing suggestions
A premium Caribbean-inspired sauce positioned for pairing with proteins such as chicken, steak, seafood, or tofu
A premium sauce suitable for gifting
A sauce that elevates entertaining, hosting, or sharing with guests
A short brand story that explains the product’s Caribbean inspiration
A small-batch, Ontario-made identity that suggests craft and quality
Not appealing at all
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Slightly appealing
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Moderately appealing
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Appealing
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Very Appealing
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Not appealing at all
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Slightly appealing
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Moderately appealing
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Appealing
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Very Appealing
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Not appealing at all
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Slightly appealing
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Moderately appealing
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Appealing
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Very Appealing
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Not appealing at all
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Slightly appealing
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Moderately appealing
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Appealing
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Very Appealing
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Not appealing at all
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Slightly appealing
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Appealing
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Very Appealing
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Slightly appealing
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16
What price range seems reasonable for a premium 350 mL sauce or condiment?* This field is required.
Under $10
$10–$11.99
$12–$13.99
$14–$15.99
$16 or more
17
The expected price of $12–$16 for a 350 mL bottle seems reasonable.* This field is required.
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Strongly Disagree
Strongly Agree
18
This product appears to offer good value for the expected price.* This field is required.
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5
Strongly Disagree
Strongly Agree
19
Which packaging features would make this product feel more premium or giftable? Select up to two.Select up to two.
Elegant label design
Gift box or gift-ready packaging
Pairing card or recipe card
Short brand story on the label
Clear ingredient or quality claims
Smaller sampler size or bundle
None of the above
Other: _______
20
Based on the product concept, how likely would you be to purchase Iris Backyard Sauces if it were available in Niagara Wine Region?* This field is required.
1
2
3
4
5
Very Unlikely
Very Likely
21
What would make you more likely to purchase Iris BackAyard Sauces if they were available in the Niagara Wine Region?Type in a short answer. (e.g. flavour, price, samples)
22
Where would you be most likely to purchase Iris BackAyard Sauces?Select up to 3
• Winery boutique or tasting room shop
• Specialty or gourmet food store
• Farmers’ market
• Tourism gift shop
• Grocery store
• Online
• I would not purchase it
23
What would most prevent you from purchasing a premium sauce like this?* This field is required.
Price is too high
I am not sure how to use it
It may be too spicy
Ingredients or health concerns
I prefer familiar or well-known brands
Packaging does not feel premium enough
It does not match my taste preferences
Other: _______
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