We encourage festivals to think creatively about Book Token distribution and how the book tokens can encourage readers, reward readers, help find new audiences and enduring community engagement and connection.
Book Token sponsorship is dependent on the number of bookshops around the festival where they can be redeemed. There must be at least 3 redemption outlets, excluding the festival bookstore, so that no one redemption outlet is benefitting disproportionately from the sponsorship.
Promotion of the festival on our web and social channels is highly effective. However, to make the most of this oppotunity, shared assets (branding, press releases) and advanced notice of festival line ups is required.