Is Your Business Ready to be a Force for Good?

Take our free, no obligation 2-minute assessment to join values-driven businesses across the U.S. using our certification to build trust, attract conscious customers, and grow with purpose.

This short assessment helps determine how aligned your business values are with our certification standard — built by purpose-driven leaders, for purpose-driven companies.

Just answer these 12 questions. Please write down your scores and total them up before hitting submit.

“We appreciated receiving actionable feedback from BCFG that we can incorporate into the work we do. The certification helped us to assess the work that we are doing to ensure that it is what’s best for our people, our community, and our planet.”

Perry Jaqua, MBA, Senior Director of External Affairs,

Communications and Corporate Engagement

Northwest Permanente

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1. Where does serving your community actually show up in how you run your business?*

A) It's embedded — in our decisions, partnerships, or policiesB) We do it, but it's informal and inconsistentC) We want to, but haven't formalized it yet

2. Do sustainable or regenerative practices shape how you operate — in purchasing, production, or policy?*

A) Yes — it's part of how we make decisionsB) In some areas, but not consistently across the businessC) Not yet — it's something we want to build toward

3. Do you have a compelling vision statement — or better yet, a manifesto that defines why your business exists?*

A) Absolutely — it's written, shared, and livedB) Sort of — we have something, but it could be strongerC) Not yet — it's something we need

4. Do you have formal practices — not just perks — that support your team's wellbeing, growth, and sense of purpose at work?*

A) Yes — we have real policies and practices in placeB) Some things, but it's more informal than structuredC) Not yet — this is an area we want to develop

5. Do you have, or do you intend to build, a diverse and inclusive workforce?*

A) Absolutely — it's a priority, not an afterthoughtB) We're working toward it — still buildingC) Not something we've focused on yet

6. Do you make business decisions with community impact in mind — even when it costs something?*

A) Yes — it's a real filter in how we decideB) Sometimes — when it's not too costly or inconvenientC) Honestly, not yet — but we want to get there

7. Do values like authenticity, humility, and equity guide how you hire, lead, or make tough calls?*

A) Yes — they're part of how we actually operateB) We aspire to this — but it's inconsistent in practiceC) Not yet — we haven't built this into our process

8. Is your team culture built around shared values — or mostly individual performance?*

A) Shared values drive how we work togetherB) A mix — some values-driven, some performance-drivenC) Mostly individual — we haven't built a values culture yet

9. When you hire, do you evaluate candidates on values alignment — not just skills or experience?*

A) Yes — values fit is a real part of our hiring processB) Informally — we feel it out, but don't have a processC) Not really — we hire primarily on skills and experience

10. Does your brand carry an emotional, engaging message that reflects why your business exists?*

A) Yes — our message is clear, honest, and resonatesB) It's close — but could be more authentic or compellingC) Not yet — our brand message needs real work

11. Do you have a policy or practice that supports your team doing community or volunteer work?*

A) Yes — it's part of how we operateB) Sort of — we encourage it, but it's not formalizedC) Not yet — this is something we'd like to build

12. Is there a gap between how your business operates today and how you want it to show up in the world?*

A) Yes — I can feel that gap, and I want to close itB) Somewhat — we're moving in the right direction, but not there yetC) Not much — I feel pretty aligned already

Total Score