Beverage Policy & Coca Cola Partnership
Coca-Cola is the exclusive provider of non-alcoholic beverages at Whoop-Up Days 2026. No competing brands are allowed. Limited exceptions (e.g., lemonade, slushies) may be granted only to West Coast Amusements or at the sole discretion of Excite Lethbridge Society. Vendors will be notified of any exceptions before application approval.
All pre-packaged, bottled, or canned non-alcoholic beverages must be purchased exclusively through Excite Lethbridge Society. Details on the ordering process will be provided in the Welcome Package closer to the event.
Each food truck will receive a stand-up Coca-Cola cooler to keep beverages ice-cold and easily accessible. Vendors must power the cooler using their truck or generator. To request an opt-out, vendors must email whoopupdays@excitelethbridge.ca—however, requests are subject to approval and will not result in a discounted rate.
Food trucks are NOT permitted to sell alcoholic beverages.
Vendors found to be in violation of this policy will be addressed by event management. Failure to comply may result in removal from the event and may impact eligibility to participate in future events.