MWC Chapter - 2026 - Behind the Scene Event Registration - KeHE Holiday Show

  • IAEE Midwestern Chapter Behind the Scene Tour

    Event Registration

  • Sponsor/Host:

    Behind-the-Scenes Tour: KeHE Holiday Show - Bringing a Food Brand to Life on the Show Floor
    June 10, 2026 | McCormick Place | Chicago, IL

    10 am check-in
    10:15 am - 10:45 am - Welcome, Introductions, Activation
    10:45 am - 10:55 am: break
    10:55 am - 11:45am - tour
    11:45 am - 12:45pm - lunch & wrap up


    Learning Objective:
    Understand the physical manifestation of a brand—how vendor partnerships takes food and beverage companies products and transform them into immersive, memorable experiences within a tradeshow environment.
    Stop 1: Welcome & Big Picture
    Stop 2: The Power of “Moments of Delight” on the show floor
    Stop 3: What It Takes to Serve Food on a Show Floor
    Stop 4: Exhibitor Experience & Constraints
    Stop 5: Logistics Challenges & Opportunities
    Stop 6: Sustainability in Action

    Registration free, capped at 20 planners

  • Are you a member of the IAEE MWC Chapter*
  • Format: (000) 000-0000.
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