Beauty Influencers’ Impact on Purchase Decision via Perceived Authenticity and Trust

Beauty Influencers’ Impact on Purchase Decision via Perceived Authenticity and Trust

Beauty Influencers’ Impact on Purchase Decision via Perceived Authenticity and Trust
Consent before proceeding

Dear participants,

Thank you for participating in this questionnaire.

Your participation is voluntary, anonymous and confidential.

The collected data are evaluated strictly for completing a bachelor thesis at IU International University of Applied Sciences.
Do you wish to proceed after reading the consent portion?
What is your age group?
Do you use TikTok and/or Instagram?
In a typical week, do you watch makeup or skincare clip(s) on TikTok and/or Instagram?
Have you purchased a beauty product(s) (makeup/skincare) online within the past 4 months?
What is your gender?
How long do you spend on TikTok and/or Instagram daily?
How many beauty product(s) did you purchase online within the past 4 months?

Other
Have you seen or heard of any AI influencer(s) on TikTok and/or Instagram?
Please write down the name(s) of the AI influencer(s) on TikTok and/or Instagram you have seen/heard.
Below are snapshots of the AI influencer named Ava, a 25 year-old beauty influencer in Los Angeles (LA) on TikTok and Instagram respectively.

Please pick 1 or 2.

Please watch video #1 until the end.
Based on video #1, please rate the following statements on a scale of 1-5. 1= Strongly Disagree and 5 = Strongly Agree
The AI influencer appeared to have genuine feelings and emotions.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to express personal thoughts and beliefs.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to possess humanlike mental capabilities.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to feel joy.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to feel fear.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed soulless to me.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to have a mind.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to think.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to reflect on their feelings, opinions and beliefs.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed kind.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed sincere.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed genuine.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed down-to-earth.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to give meaningful insights of the product(s).

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to give honest reviews of the product(s).

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to review product(s) reflecting their beliefs or values.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to promote product(s) they will use.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed skilled in their beauty knowledge.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed very knowledgable in beauty products.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to have demonstrated a natural ability in beauty products.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
Reliability - I can rely on the AI influencer to provide accurate information of how well the beauty product(s) works.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
Dependability - I depend on the AI influencer to recommend beauty product(s) that would not harm my skin or waste my money.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
Trustworthy - I trust the AI influencer's beauty product(s) recommendations will make me feel socially validated in my beauty purchase(s).

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
I will buy products promoted by the AI influencer in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
I intend to purchase the products promoted by the AI influencers in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
It is likely that I will purchase the products promoted by the AI influencers in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
I expect to purchase the products promoted by the AI influencers in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree

1 + 1 = 3
7 is an even number
5 - 3 = 2

Please watch video #2 until the end.
Based on video #2, please rate the following statements on a scale of 1-5. 1= Strongly Disagree and 5 = Strongly Agree
The AI influencer appeared to have genuine feelings and emotions.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to express personal thoughts and beliefs.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to possess humanlike mental capabilities.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to feel joy.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to feel fear.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed soulless to me.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to have a mind.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to think.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to be able to reflect on their feelings, opinions and beliefs.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed kind.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed sincere.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed genuine.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed down-to-earth.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to give meaningful insights of the product(s).

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to give honest reviews of the product(s).

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to review product(s) reflecting their beliefs or values.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to promote product(s) they will use.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed skilled in their beauty knowledge.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed very knowledgable in beauty products.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
The AI influencer seemed to have demonstrated a natural ability in beauty products.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
Reliability - I can rely on the AI influencer to provide accurate information of how well the beauty product works.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
Dependability - I depend on the AI influencer to recommend beauty products that would not harm my skin or waste my money.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
Trustworthy - I trust the AI influencer's beauty product recommendations will make me feel socially validated in my beauty purchase.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
I will buy products promoted by the AI influencer in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
I intend to purchase the products promoted by the AI influencers in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
It is likely that I will purchase the products promoted by the AI influencers in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree
I expect to purchase the products promoted by the AI influencers in the near future.

1

2

3

4

5

1 is Strongly Disagree, 5 is Strongly Agree

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