Graphic Design Questionnaire

Client Intake & Branding Questionnaire 🌟✨

Welcome to Eclektik Designs. If you are here, that means you are serious about executing your brand professionally. Please fill out this comprehensive form to help us understand your branding needs and project details.
The Value of This Questionnaire
"This questionnaire is the first step in our process. By gathering these details, we ensure that every design decision is backed by strategy, not guesswork. This alignment is the foundation of a successful project, ensuring the final identity we build for you is perfectly aligned with your business goals and core messaging."

Branding (The "Promotion")
"We define Branding as the way we promote your product or company through strategic design. Your answers here help us identify the best ways to position your brand so it stands out in your specific market."

Identity (The "Who")
"Your Brand Identity is the visual language that tells the world who you are and what you stand for. It includes your logo, typography, color palette, and imagery. This questionnaire allows us to capture the aesthetic and purpose behind your business so we can create a system that is authentically yours."
Which design tier are interested in?
Name

First NameLast Name
Email
example@example.com
Phone Number
Please enter a valid phone number.Format: (000) 000-0000.
Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Project Scope
Current Brand Identity Status
Which of the following services are you may need future design support for? (Select all that apply):
What is the overall goal you hope to achieve with this project?
Company Fundamentals
What is the official name of your company or brand?
Please provide your mission and vision statements. (if applicable)
List the specific products or services your company provides or sells.
What is the "why" behind your brand—what inspired you to start this business?
What are 6 words that describe your company's or brand's aspirations?
Target Audience & Market
Target Demographics: Please define your primary target market (Age, Gender, Location, Income, Education).
Target Psychographics: What are the personal interests, lifestyles, and values of your ideal customer?
What specific problem does your product or service solve for your customers?
Who are your top 3 competitors, and what makes your brand different from them?
Visual & Creative Direction
Do you have an existing logo and brand guidelines?
Are there specific colors, pictures, or images that you feel represent your brand?
What do you like most about your current brand or services?
What do you like least about your current visual identity?
When a customer interacts with your brand, what is the primary emotion you want them to feel?
Media & Execution
Do you have an existing URL, or are we building a new digital home?
Social Media: Which platforms are a priority for your brand

Other
Do you need a library of custom social media assets or templates?
Do you have immediate needs for printed marketing materials (e.g., brochures, business cards, signage)?
Budget & Investment Strategy
The Importance of Budget: At Eclektik Designs, we believe branding is a strategic investment rather than just an expense. Designating a clear budget helps us determine the best path for your brand's execution and ensures your expectations align with the final deliverables.
What is your designated budget for this project?
Does this budget include third-party costs (e.g., printing fees, web hosting, or advertising spend), or is it strictly for design and strategy?
Project Logistics
What is your desired launch date for this project?Is there any additional information or specific requests I should be aware of?

MonthDayYear
Date
Additional Information or Special Requests
Should be Empty:

Client Intake & Branding Questionnaire 🌟✨

Project Scope

Company Fundamentals

Target Audience & Market

Visual & Creative Direction

Media & Execution

Budget & Investment Strategy

Project Logistics