LRANZ Concept Approval Form

LRANZ Concept Approval Form
Content Development
Type of revision

Other - Describe change
LR Reference Code
Taken from the Marketing Materials Register
Owner
Email
example@example.com
Submission Date

DayMonthYear
Date
Portfolio
CONTENT CONCEPT
Content/Material Name
Content Type

Other
Content Product Focus

Non-Focus Product
Target Customer Segment
Strategy
Describe intended purpose, and detail how this will GROW SALES
Key Message
What is the single most important thing this content must communicate?
What makes this material unique from other current materials (not required for social posts)
Call to Action
If this content has a specific action you want the audience to take, enter it here. e.g. Download the guide, Book a consultation, Contact your rep. Not all content will have a CTA so enter N/A if not required.
EXECUTION
Channel

Other
Email Audience Tags

Other
Ad Budget
Ad Length
Ad Audience (By Job title/function)
Ad Audience (By industry)
Ad Audience (By seniority)
Ad Audience (Matched audiences)
Printing Required?
Indicative Cost to A&P if Printing Externally?
TIMING & ASSETS
Planned Publish Date

DayMonthYear
Note: Allow a minimum of 2 weeks for content creation. Any urgent requests require prior approval before submission.
File Upload

Optional. Attach any reference material, briefs, or inspiration that will help with the review.
Cancelof
Reference Assets URL
Link to any reference material, inspiration, or existing assets. e.g. Google Drive folder, Canva file, video link.
Complete the Marketing Materials Register before submitting.

Click Here
COLUMNS A – G Completed on Marketing Materials Register (NEW tab)
Should be Empty:

LRANZ Concept Approval Form

CONTENT CONCEPT

EXECUTION

TIMING & ASSETS

Complete the Marketing Materials Register before submitting.