Logo Design Intake Form

  • Logo Design Intake Form

    Welcome to the Hewitt&Co. intake form. Consider this a quiet invitation to drop your shoulders and settle in, much like finding a seat at our weathered timber table.

    We invest time, thought, and precision into every project. While revisions are included, the more detail provided upfront ensures the first concept is strong and aligned.

     

    Your logo is not the story; it is the invitation.

    A logo is the visual shorthand for your reputation. It will live in many realities – stitched into fabric, embossed on a cover or turned in the palm of a hand. To survive these environments, it must be clean and deceptively simple.

    Below, you will find a little about the process and the way we work. Feel free to lean in and read through our process, or if you are ready to find your voice, simply skip ahead to the questions and let’s get moving.

    The Foundation | Our Process

    We don’t create for the sake of creating. Every mark we forge begins with understanding your story, your direction, and the message you want your audience to feel instantly. The questions below help us translate complex, unspoken values into a design that is strategic, distinctive, and built to last.

    The Partnership | How We Move Together

    Great design is a shared standard we protect together. Like any good conversation across a weathered timber table, it requires honesty and presence. To move forward with intent, we lean on these three values:

    • Clarity: We value honesty over comfort. We will speak openly about what works and why. We ask for that same directness in return; it keeps the work clean and the trust strong.
    • Shared Ownership: We take full responsibility for the standard of our work. We ask that you join us in protecting the process and the boundaries that allow us to create at this level.

    • The Standard: We don’t believe in "near enough". If it isn’t right, it isn’t finished. We treat your brand as a significant investment, ensuring the output reflects the weight of your commitment.

    The Expression | Pricing & Inclusions

    Logo design packages start at $850 + GST.

    We treat your name as an investment, not a giveaway. We consider texture, weight, and longevity in every file we deliver. You will receive:

    Primary Mark: A refined logo built to lead your brand.
    Custom Symbol: A distilled mark designed for long-term recognition.
    Variations: Alternative layouts to ensure flexibility across all platforms.
    Master File Suite: All final files required for high-end print, digital media and marketing.
    Branding Guide: A practical manual outlining your specific colour codes, typography and core brand elements.

     Logistics & Timeline

    Current timeframe: 5–7 weeks.

    Once your form is submitted, you’ll be added to our design schedule. A 50% deposit is required to secure your project; this becomes non-refundable once the creative process has commenced.

    We manage the unglamorous essentials—deadlines, printers, and logistics—with the same reverence we give the creative work. If circumstances change after submitting your form, please let us know as soon as possible. Cancellations once work has started may incur a fee to cover the time invested.

    The Extension

    If you have inspiration, design references, or imagery that captures the texture of your work, email them to hello@hewittconsultingco.com.au.

    If you prefer honest talk over a form, or you're unsure where to start, call Hewitt&Co. directly on 0459 204 709.

    When you’re ready, complete the form below and we’ll take it from here.

  • Have you reviewed the information provided and would you like to proceed with a Hewitt&Co logo design?*
  • Preferred method of Contact*

  • 1. Business Overview

    Clarity at the start protects the work later.
  • Is this a new business or an existing business?*
  • What is the primary industry or sector of your business? This helps us understand your operating environment and audience expectations*

  • 2. Scope & Expectations

  • WHAT YOU'LL RECEIVE

    Primary Logo Design & Variations
    At the core of your brand is a considered, versatile logo. You’ll receive a primary logo alongside a suite of supporting variations designed for real-world use. This ensures your brand remains consistent and recognisable across print, digital, signage, merchandise and social platforms, without compromise or distortion. Each variation is purpose-built to give you flexibility while protecting the integrity of your brand.

    Colour Palette Definition
    Your colour palette is carefully selected to reflect the personality, values and positioning of your brand. We define primary and supporting colours, including exact colour codes for print and digital use, so your brand always appears cohesive, professional and consistent wherever it shows up.

    Typography & Font Selection
    Typography plays a major role in how your brand communicates. We select and pair fonts that complement your logo and reinforce your brand’s tone, whether that’s refined, confident, modern or traditional. Clear guidance is provided on how and where each font should be used, ensuring consistency across all future materials.

    Symbol & Illustration Style
    Where appropriate, we define a complementary symbol or illustration style that aligns with your logo and overall brand aesthetic. This adds consistency across marketing materials, digital platforms and supporting graphics, helping your brand feel cohesive rather than pieced together.

    The result
    A complete, considered branding foundation that gives you clarity, confidence and consistency. Everything is designed to work together, so your brand not only looks good, but functions seamlessly across every touchpoint.

    Upon final approval, you will receive a clear branding package outlining key brand elements, colours and fonts setting the standard for everything your business communicates moving forward. All files supplied are essential and serve different purposes, ultimately ensuring that your logo looks its best, no matter where it’s used.

    The final result is applied across all essential file formats.
    EPS FILE - Also referred to as a vector a file. Ideal for editing and scaling without sacrificing quality, perfect for sharing with professional designers.
    PDF FILE - A versatile file that maintains a high quality vector standard, can be easily viewed and shared without the need for advanced software.
    PNG FILE - Highly used and recognisable by its background transparency feature, giving you the freedom to apply over any background colour or image seamlessly.
    JPEG FILE - Commonly used file format social media platforms as it preserves true tone colours in a relatively small file size

     

  • Are there any additional branding elements you’d like considered? eg. visual identity Mockups (social media)

  • 3. Purpose & Direction

    Understanding the role of the logo ensures the design is purposeful, not decorative.
  • What role does this logo need to play?*
  • Where will this logo primarily live?
  • Are there any immediate applications we should be aware of?

  • 4. Audience & Positioning

    Strong identities are built around who they're for, not personal preference.
  • What should someone understand about your business at first glance?

  • 5. Brand Foundations

    This helps us design with respect for history, context, and meaning.

  • Strategy | Branding Experience Add-on

    This session is designed for businesses at any stage.  From those just starting out and finding their rhythm, to those established but feeling too close to see things clearly.

    It creates the space to step back and look at your business as others do.

    We work through how your business is showing up, what people are picking up in those first moments, and how that compares to what you’re trying to communicate. From there, we bring it back to the core . Your customer, your presence, and the experience you’re creating.

    Sometimes that means grounding a start-up in what they’re building and who it’s for.
    Sometimes it’s reviewing how an established business is being perceived and where it’s misaligned.
    And often, it’s working through how everything connects — from brand identity and design through to merchandise, marketing and the way your story is carried across it all.

    There’s no fixed structure, because no two businesses sit in the same place. What remains consistent is the outcome.

    Clarity in how your business is being seen. Alignment in how it’s carried. Confidence in what comes next.

    Following the session, you’ll receive a comprehensive review capturing what was uncovered, where the gaps sit, and the direction forward.

     


    Add on price: $650

  • What is the desired tone and personality of your brand?Select the words that feel most aligned*
  • Do you have existing brand elements?*
  • Are there elements that must be included or avoided? eg. names, symbols, colours, cultural or industry considerations*
  • COLOURS Do you have specific colours you would like us to use?*

  • 6. Final Acknowledgement

    This step ensures clarity, protects the integrity of the design and confirms acceptance of our terms and conditions.
  • I understand logo design is a considered process and timelines are guided by quality and clarity, not urgency*
  • I understand that my project will not be secured until the initial deposit invoice is paid*
  • Do you consent to Hewitt&Co sharing your completed logo design across our social media portfolio and channels?*
  • Terms & Conditions 1. Quotes, Scope and Project Direction All quotes are provided as an estimate and may be adjusted upon completion of the project. If you are working within a defined budget or scope, please communicate this prior to commencement. Any change of mind, shift in direction or substantial amendment to the brief throughout the design process may incur additional charges. Hewitt&Co will always notify you in advance if further time or investment is required. 2. Deposits and Scheduling A 50% non-refundable deposit is required to secure your place in our schedule. This deposit is deducted from your final invoice and becomes non-refundable once the design process has commenced. If work ceases on your behalf after the deposit has been paid, the conditions outlined in Section 3 will apply. 3. Project Pauses and Inactivity If your project is placed on hold and does not recommence within 14 days, an invoice will be issued for all time and work invested up to that point. Payment must be made in accordance with the terms listed on the invoice for the project to resume. 4. Payment Terms and Overdue Accounts All invoices are due by the stated due date. Two reminders will be issued. If payment has not been received after the final reminder, an $80 administration fee will be applied for every seven days the invoice remains outstanding. If no contact or payment is made thereafter, the account will be referred to a debt-collection agency, with all associated fees payable by the client. 5. Creative Ownership and Proofs All drafts, concepts and designs remain the intellectual property of Hewitt&Co until full payment is received. Upon completion, the approved design will be supplied in the standard package file formats. Should additional or alternative formats be required, a fee will apply. Business Name Changes All branding concepts are created based on the information supplied in the client intake form. A change of business name after design work has commenced constitutes a change in project direction. As this requires the design to be rebuilt from a new foundation, an additional fee will apply. A short rebrief may also be required before the project can proceed. Updated timelines will be communicated once the new direction is confirmed. 6. File Release Final files will only be released once full payment, or verified proof of payment, has been received. Hewitt&Co may release files upon proof of payment at our discretion, based on project history and client reliability. 7. Unforeseen Circumstances In the event of illness or unforeseen circumstances affecting project timelines, Hewitt&Co will promptly communicate and agree on a revised timeframe that is fair and workable for both parties. 8. Post-Completion Amendments Requests for amendments after the project has been completed are charged at $180 per hour, with total costs determined by the complexity and time required. 9. Priority and Urgent Work Requests for urgent or same-day turnaround are subject to an additional $150 priority fee. Charges may apply for after-hours work, and these will be discussed before commencement. 10. Brand Integrity and Professional Standards Hewitt&Co reserves the right to decline design directions that compromise long-term brand integrity, print quality or professional design standards. Our responsibility is to ensure your brand is built with clarity, longevity and industry relevance. 11. Supply of Content All text, imagery, references and supporting materials must be supplied in their final and approved form prior to design commencing. Delays in content supply may extend the project timeline. 12. Approvals Approval of any proof, draft or email confirmation will be considered final. Any changes requested after approval may be subject to additional charges. 13. Portfolio Use Hewitt&Co retains the right to showcase completed projects in our portfolio, website, social platforms or promotional materials unless a confidentiality arrangement has been formally agreed upon in writing. 14. Amendments to Terms Hewitt&Co may revise or expand these Terms & Conditions at any time to reflect industry standards, operational updates or improved service delivery.*
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