Event Information

WHERE: 600 & 700 Blocks of Penn Street, Downtown Reading

WHEN: 

Friday, July 3rd 11am-7pm

Saturday, July 4th 11am -7pm

Saturday, July 18th 11am - 7pm

Sunday, July 19th 11am - 7pm

*These events have NO raindate scheduled.

*Everyone registering in the City of Reading's Official Soccer Fan Zone Event MUST register for review and further approval. There are limited spaces for each category of vendor.

Things to Know:

*As a vendor, you must provide all of your own equipment, table, chairs, fire extinguishers. If in doubt, please ask.

*A 10x10 space will be allocated for each vendor, unless otherwise discussed and approved.

*Electricity access is NOT provided.

* Fire Inspections will be conducted on site prior to the start of the events.  

* City Permits: In addition to any event participation fee vendors are expected to obtain a City Special Event Business Privilege License ($15) & Health Permit Fee ($10). 

All food vendors must secure a special event business privilege license ($10.00) and a special event health permit ($15.00).

All vendors selling goods other than food must secure a special event business privilege license ($10.00) unless already licensed by the City of Reading. If you plan to participate in multiple events, an annual business privilege license can be obtain for a one-time fee ($55).

HEALTH PERMIT:

FOOD VENDORS/RESTAURANTS/FOOD TRUCKS – required:

• ServSafe Certificate 
• PA Health Dept License
• Certificate of Insurance (COI) for The City of Reading 
• Photo Id 
• Completed application
• ** If you already have a 2025 City of Reading Annual Health Permit please provide a copy.

BUSINESS LICENSE:

RETAIL/NON-FOOD VENDORS – required:

• Photo ID
• Certificate of Insurance (COI) for The City of Reading
• ** If you already have a 2025 City of Reading Annual Business Privilege License please provide a copy.

IMPORTANT VENDOR RULES AND INFORMATION – PLEASE READ THOROUGHLY

• No Smoking & No Pets allowed in the vendor area.
• Sales Tax – Each vendor is responsible for the collection, reporting and paying of their own sales tax for the items they sell. 
• Vendor Responsibilities –vendor displays & food truck areas must be set up in a professional, maintained manner, and cannot extend past the 10x10 space provided, unless authorized. Vendors are responsible for keeping their areas clean and ensuring all trash is picked up. Trash receptacles will be located throughout the event area.
• Applications – This vendor interest form must approved by the City of Reading before any permit steps are taken. This form must be submitted by the 12th of the June and permits will need to be completed at least 5 days prior to the event. The event reserves the right to deny an application or to prefer an application based on the fit of the vendor’s offerings with the event, to achieve a diversity of vendor products, and/or based on the relative quality and uniqueness of the vendor’s products, while abiding by City regulations.

 

The City of Reading is not responsible for the success or failure of any booth, or any items/products broken, stolen or damaged before, during or after the event. We reserve the right to revoke the contract of any vendor who is causing issues with other vendors, staff, or attendees. Failure to comply with the Vendor Participation Rules and Information could result in disbarment from any and/or all City of Reading events. We are dedicated to making this event a success.

To the extent allowed by law, I hereby release and hold harmless the City of Reading and workers/volunteers connected with this event in Reading from any damages or loss that I might incur during participation in the event. The City of Reading has my permission to use any photos I appear in during the Taco Fest event for promotional purposes. 

I have read the regulations, above, and agree to adhere to them.