The Read: A Brand Diagnostic

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What do you make or do, and what's one thing that makes it specifically unique?* This field is required.

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Who is it specifically for? (Not 'everyone' — be precise.)* This field is required.

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What do you want them to feel?* This field is required.

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What is the single most distinctive thing about your work — the thing that makes it yours and not anyone else's?* This field is required.

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If someone encountered your brand for the first time today, what would pull them in?* This field is required.

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Can you describe what you do without using your industry's default language?* This field is required.

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Stage 1 Health: How do you feel about the clarity you have for your business in this area?* This field is required.

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Weak

Strong

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What does your audience expect from you and do you deliver it at a consistent level?

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What do people say about you when you're not in the room?

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Can you point to a specific moment where someone went from 'I like this' to 'I want this'? What created it?

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Do people come back to you specifically, or do they just want more of this type of thing in general?

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How do people find you — are they pulled in (word-of-mouth), or are you constantly pushing to reach them (advertising)?

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What would your audience miss most if you disappeared tomorrow?

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Does your current revenue give you margin and options, or does it create more obligation?

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Are you doing work you chose, or work you feel like you have to do?

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What would 'enough' look like — not more, just enough?

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Do you consistently enjoy the thing you are building?

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Could you sustain this for the next five years without burning out?

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How often do you think about what's "next"?

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Looking at your health ratings above — which stage is weakest, and what do you think is causing it?

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Full Name

First Name

Middle Name

Last Name

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Email Address* This field is required.

example@example.com

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Type a question