We are TADA, a new ride-hailing platform launching in New York City this summer.
Drivers keep what they earn. Rider pay less. No crazy surge pricing. No commission cuts.
Just a fairer ride for everyone in New York City.
Our original Name - TADA - was already taken in the city's official registry, TLC database. So instead of picking a new one ourselves, we are letting New York do it. Submit a name. Our team selects the winner. The person behind it wins $1,000 in ride credits.
Your city. Your ride. Your name.