The S.I.T.E. Score™

1

Name

First Name

Last Name

2

Email

example@example.com

3

My website speaks to ONE specific type of person — not 'everyone who needs help.'

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

4

A first-time visitor can tell within 5 seconds who I help and what I do.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

5

My website has ONE clear primary call to action — not five different options.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

6

My messaging focuses on my client's transformation, not just my credentials.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

7

I can explain what makes me the obvious choice over other options they have.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

8

My homepage leads with their problem or desire — not with my business name or logo.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

9

My about page frames my story around what it means for THEM, not just my journey.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

10

My services page describes the transformation, not just the deliverables.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

11

I have testimonials or proof on my site that show a before/after story.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

12

My website has a clear next step on every single page — nothing dead-ends.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

13

My website loads in under 3 seconds.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

14

My website looks professional and easy to navigate on a mobile phone.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

15

I have an email opt-in on my site — a way to stay in touch after they visit.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

16

My contact form works and goes somewhere I actually check.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

17

My website URL starts with https:// and shows no 'not secure' warning.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

18

My website copy sounds like me — like how I actually talk to my best clients.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

19

I use 'you' more than 'I' or 'we' throughout my website copy.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

20

My website has visual personality — photos, colors, or design that feel intentional and like ME.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

21

I have at least one piece of content that gives them a win before they buy.

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

22

After reading my website, I'd expect them to feel 'she gets me' — not just 'she seems qualified.'

0 = Not on my site

1 = Sort of / needs work

2 = Yes, this is solid

23

Your S.I.T.E. Score™

24

Your S.I.T.E. Score™ Result