Content Marketing World 2026 - Speaker Advice Series

Hello, Content Marketing World speakers!

Thank you for sharing your expertise and insights with Content Marketing Institute readers. Feel free to answer any (or all) of the questions in this form.

Please keep your answers under 200 words (feel free to include a link to more information that clarifies your answer).

If you would like to submit a video version of your response(s):

Include the transcript of your comments (we’ll use this for captioning and repurposing)
Use horizontal orientation
Keep it to 30 seconds or less

Name

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Email

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Title

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You can submit your link to your video file above or video file links can be sent to kim.borden@informa.com. Thanks!

What's the best or most helpful prompt you use in your marketing work? (Please include an explanation of why/how you use it, if needed.)

If you were told you could add one role to the marketing team, what would it be?

What advice do you have for B2B brands who want to find creators and influencers for their brand?

Does it still make sense to publish blogs, articles, or videos on your own website now? Why or why not?

What are some ways marketers can turn audience or market insights into content strategies that drive business impact? What are the hurdles and how can they be overcome?

What tips do you have for marketers who need to do more with the same or fewer resources?

What's an unusual or unexpected way to get buy-in and budget for content-led marketing initiatives?

Given audiences' evolving behavior, should brands adjust their priorities around discoverability (traditional search, AI engines, social, etc.)? If so, how?

What are your best tips for building direct connections and relationships with customers or audiences?

Content Marketing World 2026 - Speaker Crowdsource