Brand Foundation Discovery Survey
Before we build anything, we listen. This survey helps us understand your organization deeply — so everything we create reflects who you truly are. Take your time. There are no wrong answers.
Full Name
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First Name
Last Name
Email
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example@example.com
Organizational Identity
What is the name of your organization?
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Why does your organization exist? Go beyond the surface — what's the real reason you started this?
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What problem are you solving, and for whom? Be as specific as you can.
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What makes your approach genuinely different from others doing similar work?
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What industry or sector do you operate in?
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Mission & Values
What is your mission statement — or how would you articulate it right now? Don't overthink it.
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What 3–5 values should always guide this organization, no matter how much you grow?
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Do you have a tagline or positioning statement? Does it still feel true to who you are?
Story & Messaging
Tell us the origin story. What was the moment — or build-up of moments — that made this organization real?
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What personal experience led to this work? Why does this matter to you deeply and personally?
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Vision & Goals
Where do you hope this organization is in 3–5 years? Paint a picture of that future.
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What does success look and feel like — not just in metrics, but in impact and relationships?
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What are your top communication or marketing goals right now? What feels most urgent?
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Your Audience
Who is your ideal audience? Describe them — not just demographically, but emotionally. What do they care about?
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What frustrations or desires does your audience carry? Why do they come to you over anyone else?
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Who is NOT a fit for your brand? What kind of person or organization would be misaligned?
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Who do you naturally attract without trying? Who already shows up for you?
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Brand Personality
If your brand were a person, how would people describe them after spending an evening together?
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Select top 3 words that feels true to your brand's personality:
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Warm
Bold
Playful
Grounded
Sophisticated
Energetic
Rebellious
Calm
Inspiring
Approachable
Intellectual
No-Nonsence
Empowering
Innovative
Traditional
Community-firt
Other
Select top 3 words that should NEVER describe your brand:
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Corportate
Cold
Trendy
Exclusive
Salesy
Overwhelming
Preachy
Stiff
Complicated
Aggressive
Performative
Other
Communication Challenges
What feels unclear or inconsistent about how you currently communicate your brand or mission?
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Are there internal tensions around messaging, direction, or identity?
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Yes — it's a real source of friction
Somewhat — minor differences of opinion
Not really
We haven't had that conversation yet
What channels do you use today — social, email, website, word of mouth — and what's working or not?
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Visual Direction
What do you want people to say about your brand after they've experienced it?
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What are the 3–5 themes your brand should consistently come back to?
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What brands or visual identities resonate with you — and what specifically do you admire about them?
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Which visual direction feels most aligned with your brand?
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Clean & Minimal — White space, restrained, modern
Warm & Organic — Earthy, textured, approachable
Bold & Graphic — High contrast, expressive type
Editorial & Refined — Curated, sophisticated, intentional
Playful & Energetic — Color, personality, movement
Open to exploration — We'll discover it together
What is your photography preference?
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Real people & documentary-style
Lifestyle & aspirational
Product or service focused
Abstract / conceptual
No strong preference
Do you have existing assets — logo, colors, fonts, or photos? Describe what you have and how you feel about it.
Submit
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