Help Us Build Your Brand Book!
This resource will be a guide for your visual and written content, ensuring consistency across your website, social media, and marketing materials. Your responses will help our team create content that reflects your practice’s unique voice and mission.
Your Name
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Email address
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example@example.com
Full Business Name
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Domain Name
*
Example: Google.com
Do you have a logo?
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You are creating a new logo for us
Yes, see logo uploaded below, we do not plan on changing it
Logo
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Upload a File
Drag and drop files here
Choose a file
Cancel
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Would you like us to select the brand colors from:
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Colors from logo
Colors from website
Use these hex codes
Provide hex codes
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Do you know what fonts you're using with your brand?
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No, please suggest some new fonts
Yes, I've provided the names for the fonts
Heading Font Name
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Body Font Name
*
Do you have font files you can upload? (TIFF format)
*
No
Yes, I will upload them
Upload TIFF font files
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Browse Files
Drag and drop files here
Choose a file
Cancel
of
What Font are you using? (if known)
*
Do you need our content team to assist in creating brand messaging?
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Yes
No
Do you currently have a mission or vision statement for your business?
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Yes
Yes, But I Want to Update It
Mission or Vision Statement
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Core Values
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Compassion
Integrity
Honesty
Excellence
Innovation
Respect
Accountability
Kindness
Collaboration
Trust
Community
Education
Growth
Professionalism
Transparency
Reliability
Dedication
Safety
Efficiency
Leadership
Communication
Family-Focused
Inclusivity
Other
Other?
What differentiates you from other practices in your area?
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Family-owned and operated
Woman-owned business
Minority-owned business
Locally owned and deeply involved in the community
Open evenings and weekends
Same-day appointments available
Emergency services offered
Multilingual team members
Fear-Free certified staff
AAHA-accredited
Cat-Friendly Practice
One-on-one, personalized care
Affordable and transparent pricing
In-house lab or diagnostics
Advanced technology (e.g., digital X-ray, CT, laser)
Comprehensive services under one roof
Modern, spa-like facility
Gentle approach for nervous patients
Highly experienced doctors and staff
Specialists on staff
Emphasis on education and prevention
Exceptional client communication
Strong social media and digital presence
Holistic or integrative services available
Mobile or home visit services offered
Focus on sustainability or eco-friendly practices
Fun and welcoming atmosphere
Award-winning service or recognition
Other
Other?
Brand Tone (The emotional flavor you use to adapt your message to different situations)
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Reassuring – Calm, steady, and comforting
Encouraging – Uplifting, positive, and motivating
Lighthearted – Cheerful, easygoing, and fun
Sincere – Genuine, honest, and heartfelt
Empowering – Supportive, strong, and confidence-building
Inspiring – Visionary, motivating, and hopeful
Urgent – Clear, action-focused, and time-sensitive
Respectful – Polite, thoughtful, and considerate
Neutral – Balanced, factual, and even-toned
Excited – Energetic, passionate, and expressive
Gentle – Soft, kind, and subtle
Authoritative – Direct, firm, and confident
Brand Voice (Your brand’s personality or voice is the way your business consistently “speaks” across all platforms.)
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Compassionate – Empathetic, nurturing, and understanding
Playful – Fun, lighthearted, and energetic
Friendly – Warm, conversational, and approachable
Professional – Knowledgeable, credible, and polished
Minimalist – Clean, simple, and direct
Down-to-Earth – Relatable, honest, and grounded
Modern – Trend-savvy, innovative, and forward-thinking
Educational – Informative, helpful, and clear
Witty – Clever, humorous, and sharp
Traditional – Classic, respectful, and conservative
Confident – Bold, assured, and experienced without being arrogant
Luxury – High-end, refined, and exclusive
Top services your practice highlights or emphasizes:
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Top services for attracting NEW clients:
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Top services to emphasize to EXISTING clients:
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How many doctors and staff members does your practice have?
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Please list these separately
Please give a brief description of your local area and customer profile
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Think suburban, urban, or rural and a brief description of the perfect customer to target. This could be young vs older, wealthy, blue collar, health conscientious, etc.
Who are your 2-5 main local competitors?
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Submit
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