• Survey Questionnaire

    Section A — About You

  • This survey explores Gen Z social, connection, and dating experiences. The purpose of this research is to better understand how young people build relationships, form connections, and engage with dating culture today.

    Your responses are completely anonymous and will be used for academic research purposes only. This survey should take approximately 5–6 minutes to complete.

  • Q1. What is your age?*
  • Q2. What is your gender identity?*
  • Q3. Which of the following best describes your sexual orientation?*
  • Q4. Which country do you currently live in?*

  • Section B — Your Social World & Friend Group

    This section is about how you interact with friends around social and dating life
  • Q5. When it comes to meeting new people or dating, what role do your friends usually play? (Please select all that apply)
  • Q6. When your friend group talks about dating or relationships, what topics come up most often? ( Select up to three)
  • Q7. Which of the following would make a social or dating app feel "shareable" or group-chat worthy to you?(Select up to three)

  • Section C — Your Identity & Online Presence

    This section is about how you express yourself online and what makes digital platforms feel right for you.
  • Q8. Which of the following best reflects how you express your identity online?(Select up to three)
  • Q9. What would make an app feel more personally relevant to you?(Select up to three)

  • Section D — Your Relationship with Dating Apps

    This section explores how dating apps fit — or do not fit — into your social and emotional life today.
  • Q10. Have you ever used a dating app?
  • Q11A. What were the main reasons you stopped using dating apps? ( Select up to three)
  • Q11B. What are the main reasons you have never used a dating app? (Select up to three)
  • Q12A. What would make you reconsider a dating app you previously deleted or stopped using? ( Select up to three)
  • Q12B. What would make you consider trying a dating app for the first time? (Select up to three)

  • SEC E — Culturally relevant and Socially conscious

    This section is about brands and partnerships in general — not about any specific company. Please answer based on your genuine instincts.
  • Q13. If a brand collaboration offered you one of the following, which would matter most to you? (Please select one)
  • Q14. Which of the following lifestyle practices, values, or spaces are central to your day-to-day life? ( Select up to three)
  • Q15. Which of the following best describes your approach to dating? (Please select one)
  • Q16. Thinking about social or dating apps in general — do you feel they have the credibility to take a genuine stand on issues like women's safety or mental wellbeing?

  • SECTION F- How You Discover & Experience Social Life

    This final section is about how you find social experiences — both online and in real life.
  • Q17. When you are feeling stressed or burned out, which of the following is most likely to help you feel better? (Select up to two)
  • Q18. When looking for new social experiences (e.g., a music venue, pop-up event, or hobby meetup), which platform/method do you trust the most for recommendations? (Select up to three)
  • Q19. Where do you prefer to socialize with people outside of your home? (Select up to three)
  • Q20. How much do you agree: "I am more likely to attend a new social event if I know a brand or app I trust is hosting or presenting there."*
  • Should be Empty: