Customer-Driven Leader Assessment
Please complete the assessment to evaluate your organization's cultural alignment
Full Name
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First Name
Last Name
Email
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Company Name
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Which of the following best describes your organization?
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Brand
Agency
Consultancy
Technology / Data Platform
Publisher / Media Company
Other (Please Specify)
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Cultural Attributes
For the first six questions below, please click the button that best describes your current culture (Every culture is different – a higher score is NOT always better)
In your organization, do people tend to seek formal approvals or do they feel empowered to make decisions?
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Formal approval
1
2
3
4
5
6
Empowered
7
1 is Formal approval, 7 is Empowered
What is your organization's attitude towards trade-offs between growth and cost?
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Growth mentality
1
2
3
4
5
6
Lean mentality
7
1 is Growth mentality, 7 is Lean mentality
Is your organization focused more on anticipating future opportunities and problems or on addressing issues and client needs as they arise?
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Anticipate / prevent
1
2
3
4
5
6
React / fix
7
1 is Anticipate / prevent, 7 is React / fix
Is your organization focused more on incremental improvements, or on big picture/bold ideas?
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Incremental improvements
1
2
3
4
5
6
Big Picture / bold ideas
7
1 is Incremental improvements, 7 is Big Picture / bold ideas
Do people demonstrate greater loyalty to the company as a whole or to specific groups e.g., functions, departments?
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Company-oriented
1
2
3
4
5
6
Group-oriented
7
1 is Company-oriented, 7 is Group-oriented
What is your organization's attitude towards risk?
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Risk averse
1
2
3
4
5
6
Comfortable with risk
7
1 is Risk averse, 7 is Comfortable with risk
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Customer-Driven Leader Score
For the final four questions, please click the button that best reflects your organization's leadership overall
How frequently do your senior leaders engage directly with real customers?
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Rarely or never
Only when complaints escalate
Monthly observations or interviews
Actively forecast and co-create with customers
What drives leadership decisions most often?
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Internal politics, founder legacy, or gut feel
Historical performance or internal efficiency
Customer feedback and KPIs
Future relevance and emerging customer needs
How empowered are frontline employees to solve customer problems?
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Require manager approval for everything
Limited decision rights
Can act within clear guidelines
Fully trusted to act on behalf of the customer
How is customer data used across the organization?
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Collected but not acted upon
Reviewed occasionally in silos
Reviewed monthly with action plans
Integrated into daily dashboards and product decisions
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Almost Done! Just a Few Quick Demographic Questions
Before we finalize your insights report, we’d like to ask a few brief demographic questions for our ongoing leadership research. Your responses to this section are strictly confidential and will only be analyzed in aggregate.
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Which region are you based in?
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Please Select
United States
Canada
Mexico
Central & South America
Western Europe
Eastern Europe
Middle East & North Africa
Sub-Saharan Africa
Asia
Australia & Oceania
How many employees does your organization have?
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Please Select
1 - 10 employees
11 - 50 employees
51 - 200 employees
201 - 500 employees
501 - 1,000 employees
1,001 - 5,000 employees
5,001 - 10,000 employees
10,001+ employees
How does your organization’s growth over the past three years compare to others in your industry?
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Please Select
Well Below
Below
Average
Above
Well Above
How does your organization’s profitability over the past three years compare to others in your industry?
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Please Select
Well Below
Below
Average
Above
Well Above
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