• Rebrand Rollout - Member timing preference survey

  • What is this?
    We are now planning the member transition waves for the First National rebrand.

    This survey asks when your office would be ready to transition completely to the new brand (including office signage, marketing channels and key customer-facing touchpoints). Please select your preferred rollout window, and the date you would ideally like to launch, noting any factors that have influenced your requested timing.

    Why are we asking?
    Each office will have different timing considerations - from supplier arrangements and campaign commitments to local events, sponsorships or office changes.

    Understanding this upfront will help us plan rollout waves in a way that balances member preferences with available support, quality and consistency across the network.

    What happens next?
    We’ll review your responses and use them to help shape the rollout waves.

     

    Please note: We will consider your preferred timing, but placement in a specific window cannot be guaranteed. Final timing will be based on rollout capacity, operational readiness, supplier requirements and broader network planning.

  • Member Details

  • Preferred Rollout Window

    PLEASE NOTE: This is the date for launch of all channels. Keep in mind that transition can take anywhere from 4 to 8+ weeks depending on your suppliers and lead times.
  • Which rollout window would be your preferred? Onboarding would commence within these windows.*
  • Within your preferred rollout window, is there a date that you would ideally like to launch?*
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  • High-level Supplier Overview

    This allows us to understand who you will be working with and what will be required to support.
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  • Design Capability

  • Does your internal team create/edit your marketing materials? You can select multiple options.*

  • Thank you for completing the survey.

    Once responses have been reviewed, we’ll be in touch if we need to clarify anything and will share more detail on proposed timing and next steps.

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